Creative.Brief.Informative: Did You Know?

About the Program

Category: Personnel Management, Employment and Training (Best in Category)

Year: 2018

Did You Know (DYK) is a creative marketing tool within the Adult Probation Department to convey information and available resources while engaging staff with the intent to help educate and improve overall internal communication. The DYK is an innovative communication approach that is formatted and designed to capture attention with a snapshot of the subject matter including a brief summary and contact information. This allows for a consistent and accurate delivery of information that provokes interest and provides resources for continued education on the topic. The engaging format has resulted in frequent requests for submittals on topics to be developed into a DYK.