National County Government Month
Celebrate the role of counties every April
Welcome to the toolkit for National County Government Month 2025!
Are you looking for this year's theme? In response to member feedback from previous years, we have decided that there will be no specific theme for National County Government Month this year.
Instead, this National County Government Month page has been updated to share additional examples of how counties make the most of this opportunity to champion the county workforce, boost civic engagement and raise public awareness of the important role of county government. Also included on this page is a toolkit with sample graphics and other content to support counties’ outreach throughout the month.
If you're looking for additional examples or guidance to support your National County Government Month efforts, contact us using the form at the bottom of this page.
About NCGM
National County Government Month (NCGM), held each April, is an annual celebration of county government. Since 1991, the National Association of Counties (NACo) has encouraged counties to actively promote county roles and responsibilities in serving residents.
Through participating in NCGM, your county can:
- Champion the county workforce
- Boost civic engagement and strengthen connections between government and residents
- Raise public awareness of programs and services provided to the community
Join us this April in celebrating National County Government Month 2025! Counties can schedule activities any time during the month. The toolkit on this page is full of ideas, from press releases, to sample social posts, to educational resources and more. Further down, read about five suggested ways to celebrate National County Government Month:
Getting Started
The committee will plan, organize and coordinate all activities related to NCGM. Committee members should include representatives from the county board, administration, school system and each county department. Additionally, a public information officer or county official experienced in media relations should be included. Consider including a county extension service representative. This could be a staff member, 4-H volunteer or 4-H member. All areas of county government and schools should be involved in the planning process.
Plan activities throughout the month or organize just a few featured events. Hold fun, interactive and informative activities to reach different segments of your community, including students, educators, senior citizens, young families, business leaders and community organizations. Consider activities that will:
- Bring residents to county facilities such as the courthouse, parks, public safety building, public health department or a recycling/waste transfer station
- Deploy county officials to locations where residents are already assembled, like pre-planned events, festivals, or meetings
- Shed light on county activities and give a look behind the scenes in county government, like open houses or facility tours
Be sure members of the local news media are aware of NCGM and the activities your committee has planned. Consider involving a member of the news media in the planning process. Feel free to use the template press release included in this guide as a jumping off point.
Toolkit Sections
Ways to Celebrate
- Highlight Why Counties Matter
- Encourage Civic Engagement
- Champion the County Workforce
- Involve Schools
- Call Your Members of Congress
Outreach Tools
- Media Strategies
- Sample Proclamation
- Sample Press Release
- Social Media Tools
- Download NCGM Logos & Graphics
Questions?
NACo is here to help. Click here to ask a question.
Highlight Why Counties Matter
Highlight county services and programs provided by your county and tell the story of how county governments across the country fit into our intergovernmental system. Develop fact sheets, feature NACo’s Counties 101 resources, plan events and more.
Counties Work Game & Curriculum
NACo, together with iCivics, has created an online game and curriculum to educate students grade levels 6-12 about the important role and functions of county government.
The Marvelous Adventures of Countyland
The Marvelous Adventures of Countyland is an experimental publication created with generative artificial intelligence (AI). Its objectives are to showcase the capabilities of AI, to stimulate discussions regarding AI's applications in the public sector, and to inspire young people around the role of county government.
County Governance Project
A comprehensive guide to county government structure, authority, services and finances
County Explorer Data
Explore your county through over 1000 indicators and nearly 100 datasets.
Achievement Awards
The Achievement Awards is a non-competitive awards program recognizing innovative county government programs. Award-winning programs are featured in NACo content and celebrated at NACo's Annual Conference.
Governing on the Ground
Governing on the Ground is an inside look at the complex challenges faced by officials as they strive to strengthen their communities. The book features 30 short chapters contributed by county leaders.
County Fact Sheets
Fact sheets are a helpful resource for telling your county’s story. Use these questions to develop your own county's fact sheets, then distribute them to media, post them on your website, hand them out at open houses or other events and share them on social media.
- How many children, senior citizens or veterans received county services last year?
- Does your county support a child mentoring program or local food bank?
- How is your county investing in early childhood development?
- How many trained emergency responders are employed by the county?
- How many trained volunteer emergency responders serve the county?
- How many emergency calls were responded to last year?
- How many bookings were processed at the county jail last year?
- What is the daily average jail population?
- How many patients were served last year at county hospitals and clinics?
- How many health department inspections were conducted last year?
- How many vaccinations were administered last year?
- How many emergency room visits were made last year?
- How many nursing homes are in the county?
- How many county residents have health insurance?
- How many seniors did your county serve last year?
- How does your county support caregivers?
- Does your county have programs to assist residents with mobility challenges?
- How many people are unemployed in the county?
- What is the average county wage?
- How many residents received direct job training or unemployment services last year?
- How many businesses have been added to the county? How many new jobs have they brought in?
- How many veterans are in your county?
- How does your county serve veterans in your community?
The County Landscape Project: A Primer on Our History, Definitions, Structures and Authorities
An in-depth look into the history of counties, our authority and structure, key county services and responsibilities and the intergovernmental partnership
The County Landscape Project: Maps and Stats
Counties are vital to the foundation of our communities, helping shape the places where we live, work and thrive. From maintaining critical infrastructure and delivering essential public services to fostering economic growth and ensuring public safety, county governments play a pivotal role in the daily lives of millions of Americans.
The County Landscape Project: Service Provision and the Public Workforce
Counties are vital to the foundation of our communities, helping shape the places where we live, work and thrive. From maintaining critical infrastructure and delivering essential public services to fostering economic growth and ensuring public safety, county governments play a pivotal role in the daily lives of millions of Americans.
The County Landscape Project: Taxes and Revenues
Counties are vital to the foundation of our communities, helping shape the places where we live, work and thrive. From maintaining critical infrastructure and delivering essential public services to fostering economic growth and ensuring public safety, county governments play a pivotal role in the daily lives of millions of Americans.
The County Landscape Project: An Overview of County-Level Election Administration
From voter registration to the final count, county governments are the foundation upon which free and fair elections stand. NACo's research brief examines the scope of responsibilities, variations in local election systems and canvassing procedures, and funding for election costs.
Ways to Celebrate
Champion the County Workforce
National County Government Month is an excellent opportunity to recognize the hard work and dedication of county employees. This April, consider planning events and using social media to show gratitude to county employees for all that they do.
Examples from Past Years
- El Paso County, Colo. released a NCGM podcast episode that featured an interview with Commissioner Chair Cami Bremer and Deputy County Administrator Sunny Bryant
- El Paso County, Texas organized a "Chill Out Day" event, providing county employees with free snow cones in recognition of their hard work and dedication
- Thurston County, Wash. created a video series that focused on spotlighting individual county employees
- Lancaster County, S.C. celebrated its staff with a barbecue lunch for county employees
Ways to Celebrate
Encourage Civic Engagement
During NCGM, consider ways that your county can strengthen the connection between residents and their local government.
Offer In-Person or Virtual Tours
Be sure to keep the public informed of what’s happening on the front lines. Stream meetings over your social media outlets and other digital platforms or offer virtual tours of meeting spaces.
Encourage Volunteerism
Inform residents of how they can help and what communities or businesses in your county they can offer aid to. Plan events such as park clean-up days and food drives or create a resource page for local groups to promote their volunteering opportunities.
Be Creative!
Showcase local talent through art, photo or essay contests. Look for ways to explore and celebrate your county’s history and everything that makes your county unique.
Examples from Past Years
- Franklin County, Ohio hosted an open house event at the Franklin County Government Center. The event featured an exhibit hall where residents could meet with county government employees and learn about the roles and responsibilities of each office
- Barnstable County, Mass. organized a photo contest to encourage residents to capture county activities and scenic landscapes
- Onslow County, N.C. introduced a new county mascot — a ham named Hamilton — who symbolizes the county’s agricultural heritage
- Navajo County, Ariz. promoted health and wellness by organizing various 5K runs throughout the county’s 5 districts
- Peoria County, Ill. and Hennepin County, Minn. lit up local bridges with special lighting for NCGM
- Edgecombe County, N.C. recorded and shared a virtual presentation on county government that featured a tour of the county administration building
- San Luis Obispo County, Calif. organized guided tours of county fire stations
- Grant County, Okla. turned its celebration into a civic awards ceremony, rewarding residents with honors such as the Courageous Spirit Volunteer of the Year Award and the Citizen of the Year Award
Ways to Celebrate
Involve Schools
Include schools in your National County Government month activities to enable students to learn about county government.
Examples from Past Years
- Goodhue County, Minn. ran an essay contest for students in grades 8-12 with the prompt: “How has county government impacted your community for the better?”
- Hamilton County, Ohio welcomed high school government students to meet with county commissioners and learn about how counties serve residents every day
- Upshur County, W.Va. commissioners visited a local middle school to connect with students and speak about county government
- Over 200 7th grade students in Benton County, Wash. made parade floats for different counties in the state
Counties Work Online Game and My County Works Activity Book
NACo, together with iCivics, has created a full curriculum to educate students, grades 6 through 12, about the important role and functions of county government.
This year, we're aiming for 150,000 plays of Counties Work during the month of April!
Ways to Celebrate
Call Your Members of Congress
National County Government Month is an ideal time to discuss national policy issues affecting county government with members of Congress who represent your county. Schedule a call with your congressional representative(s) or key staff in your congressional district office. Use the call to explain the great challenges facing your county and how Congress can help.
Many important issues are being debated nationally that affect counties. Be prepared with facts and information about how specific federal issues affect your county. Know where your member of Congress stands on important issues and on which committees he or she serves. Your message should be focused, compelling and relevant.
Media and Content Strategy
Your one-stop shop for media guides and NCGM design templates to produce your county’s own posters, flyers, banners, proclamations and buttons.
These additions are sure to enhance the festive atmosphere of your NCGM events. Plenty of space is available for you to add your county’s seal or unique county government month slogan or message. If you find something you want to use, download the file and add your county’s local touch.
Media Relations
Careful planning is essential to maximize public awareness of National County Government Month activities and the county services and programs you are highlighting. Here are effective ways to help secure positive coverage.
Inform local reporters, editors and broadcasters early and often about NCGM and your county’s plans to celebrate it.
Coordinate newsworthy events or announcements. You can launch new initiatives, announce plans for new programs or recognize county employees for their excellent public service. Keep in mind that newspapers seek in-depth facts, television stations want good visuals and radio reporters want snappy sounds bites. All reporters seek good stories. They want access to knowledgeable and articulate sources to make their stories interesting and informative.
Publish a calendar of NCGM events on your county’s website. Ask the local newspapers to publish the calendar. Ask the local television, cable and radio stations to air public service announcements about county services or events.
Prepare and send media notices well in advance for specific NCGM events. Describe who, what, where, when and why. Make it newsworthy.
Have news releases ready to distribute to the media the day of special NCGM events. Highlight what’s new, beneficial and cost-effective. Use lively, concise quotes from appropriate county officials. Provide contact information.
Actively engage with media to deliver the message that counties matter. All counties, regardless of size, can hold virtual press conferences, media tours of county facilities and programs, and effectively pitch reporters, editors and producers.
Social Media Resources
If you already have a page on Facebook, Twitter, LinkedIn, Instagram or another platform, use it to promote activities and carry messages during NCGM. Coordinate a county government month social media team to plan social media outreach efforts and make sure you have lots of photos from all the events.
Consider creating interactive social media posts for your audience, such as:
- Trivia questions about your county’s history, structure and programs
- Hashtags that employees and residents alike can use to join the celebrations
- Links to online resources such as fact sheets, articles or event information pages
- Videos offering a behind-the-scenes look at your county’s government
Remember to tag NACo and/or use the hashtag #NCGM in your county’s social media posts. We will include as many NCGM photos as we can in our weekly email blast to members.
Share How Your Are Celebrating
Share your NCGM celebrations. Complete the form so we can highlight counties across the country.
Have a question?
NACo is here to help. Complete the form, and a member of NACo staff will reach out to provide assistance.