We Are Counties | Participation Toolkit

FOR IMMEDIATE RELEASE
DATE
CONTACT: Name, Email

[County Name] to Participate in Three-Year We Are Counties Educational Campaign

Counties to highlight key role counties have in communities across the country 

[LOCATION] — [County Name] announced today that [County Name] will be participating in a three-year public affairs-driven advocacy campaign called We Are Counties, a nationwide effort led by the National Association of Counties (NACo) and launched in February. The campaign exists to clearly and consistently show what counties do for over 300 million Americans every day, and why it matters.

Across the nation, there are 3,069 counties, parishes and boroughs, each serving its own community while sharing a common mission of public service. Together, counties form a nationwide system that supports residents wherever they live, work or travel. This shared responsibility is at the heart of the We Are Counties educational campaign, focusing on building understanding among residents and policymakers about the essential role counties play in every day American life.

[County Name] aims to participate in this campaign by [INSERT EXAMPLES OF ACTIVITIES YOU AIM TO DO, SUCH AS A SOCIAL MEDIA CAMPAIGN, DID YOU KNOW VIDEO SERIES HIGHLIGHTING LITTLE-KNOWN COUNTY WORK, PUBLIC EVENTS, ETC.] 

[QUOTE EXPLAINING WHY IT’S IMPORTANT TO THE COUNTY TO PARTICIPATE IN THE CAMPAIGN AS A WAY OF SHOWING OUR RESIDENTS HOW WE ARE HELPING THEM THRIVE.] 

Counties are sharing their participation on social media using the hashtag #WeAreCounties.

For more information on this nationwide campaign, visit www.NACo.org/WeAreCounties.

We Are Counties: The Local Government That Serves Our Community Every Day

By [Name], [Title], [County Name]

When people think about government, they often picture Washington, D.C. or their state capital. But many of the services residents rely on every day are delivered by county government.

Counties, parishes and boroughs touch nearly every part of life in our community. We maintain roads and bridges, protect public safety, administer elections, respond to public health challenges and coordinate disaster assistance. We also provide programs that help families, seniors and veterans thrive, ensuring the community has the resources it needs when it matters most.

In [County Name], county government exists to serve this community. County employees and elected officials work on your behalf to deliver essential services, respond to challenges and plan for the future. Our goal is to provide the foundation that helps our community function and thrive.

[INSERT LOCAL EXAMPLES OR WINS]

For example, in [County Name], the county has [brief example such as improving emergency response times, investing in infrastructure, expanding access to services, supporting economic growth, modernizing systems or responding to a recent local need]. These efforts reflect a commitment to meeting local priorities and being responsible stewards of public resources.

[County Name] is also part of something larger. Across the nation, there are 3,069 counties, parishes and boroughs, each serving their own community while sharing a common mission of public service. Together, counties form a nationwide system that supports residents wherever they live, work or travel.

This shared responsibility is at the heart of the We Are Counties campaign, a national effort led by the National Association of Counties to help share information around what counties do and why county government matters. The campaign focuses on building understanding among residents and policymakers about the essential role counties play in communities across America.

[OPTIONAL LOCAL DATA OR STATS]

In [County Name], county government is responsible for [number] miles of roads, [number] public facilities, [number] residents served through county programs or other locally relevant data that shows the scope of county responsibilities.

County government is practical by design. We are problem solvers. We work across jurisdictions, partner with state and federal agencies and adapt to local conditions because no two communities are exactly alike. That flexibility allows counties to respond effectively to changing needs while remaining closely connected to the people we serve.

In [County Name], county leaders and staff are proud to serve this community and remain committed to meeting today’s needs while preparing for tomorrow.

We are counties. And serving our communities is at the heart of what we do.