Presidential Spotlight: County Storytellers
During his inaugural remarks at the 2025 NACo Annual Conference, President J.D. Clark outlined his presidential spotlight, “County Storytellers.” The spotlight, inspired by the importance of county leadership, will explore the art and science of powerful, purposeful stories.
“We are the storytellers. And our story is still being written.”
– NACo President J.D. Clark
A Year of Storytelling
Throughout the year, we’ll spotlight counties telling stories with purpose and pride. We’ll share techniques, hear from local officials using storytelling to drive progress and explore how stories can break through the noise.
Key Moments
July 2025: Launch of storytelling campaign, “Voices of NACo at 90”
December 4-6, 2025: County Storytellers Symposium, Wise County, Texas
February-July 2026: Conference workshops & webinars on storytelling
April 2026: County News Hot Topic on County Storytellers
County News
J.D. Clark takes office as NACo president
J.D. Clark stressed the importance of telling the county story as he took office as NACo president.
Conference
2025 Fall Board of Directors Meeting and County Storytellers Symposium
Under the leadership of National Association of Counties (NACo) President JD Clark, the 2025 NACo Storytellers Symposium and Fall Board of Directors Meeting will convene county leaders in Wise County, Texas December 4–6, 2025.
Governing in the ‘attention economy’
NACo CEO Matt Chase writes: "County leaders face a new governing challenge: Reaching residents in a world where human attention has become the scarcest resource of all."
America’s Counties Recognize April 2026 as National County Government Month
America’s counties are joining the National Association of Counties (NACo) in recognizing April as National County Government Month (NCGM). Throughout April, counties will honor the 3.6 million strong county workforce, educate residents about local programs and services and boost civic engagement to strengthen the connections between local government and residents.
NACo Hosts County Leaders in Washington, D.C. and Launches We Are Counties National Public Affairs Advocacy Campaign
NACo is hosting nearly 2,000 county leaders from across the country for our annual Legislative Conference February 21-24.
Podcast: Panache and presentation boost highlight reels of county action
Riverside County, Calif. tapped a talented communications staffer to bring to life news from their Board of Supervisors with their program Board Brief. Pep Fernandez, along with CEO Jeff Van Wagenen, explain the program's success and NACo President J.D. Clark fleshes out his County Storytellers spotlight.
Now I know I can adapt my communication style
San Juan County, N.M. Commissioner Terri Fortner spent her career working with people one-on-one, but she overcame hangups about online communication when the pandemic forced her onto video calls when she first took office.
From Classroom to County: Leading with High-Performance Results
Tuesday, May 26, 2026 | 2:00 p.m. - 3:00 p.m. ET
How do county leaders move from theory to transformative action? This webinar features a panel of graduates from the NACo High Performance Leadership Academy who will share real-world examples of the program's 5 essential skills.
- Lead: Fostered cultures of accountability within their local governments
- Organize: Managed complex organizational change
- Collaborate: How they’ve broken down departmental silos
- Deliver: Drive better community outcomes
- Communicate: How to effectively speak the language of the organization across diverse stakeholder groups
Attendees will gain actionable insights on how to apply these high-performance strategies to their own organizations. Whether you are an emerging leader or a seasoned executive, join us to discover how to bridge the gap between leadership potential and measurable impact.
This webinar is brought to you by NACo EDGE, establishing people, purchasing, and performance cost-saving solutions that can be applied to counties nationwide. EDGE is owned by NACo, advised by county leaders and 100% focused on solutions for U.S. Counties. Learn more about NACo EDGE here.
For more information, visit the event page!