During his inaugural remarks at the 2025 NACo Annual Conference, President J.D. Clark outlined his presidential spotlight, “County Storytellers.” The spotlight, inspired by the importance of county leadership, will explore the art and science of powerful, purposeful stories.

“We are the storytellers. And our story is still being written.”

– NACo President J.D. Clark

County Storytellers

The County Storytellers Toolkit

County Storytellers will explore the art and science of powerful, purposeful stories. Watch this space as new content is added throughout the year, related to themes like:

Crafting impactful narratives

Distill complex county challenges and solutions into compelling, concise messages fueled by rich examples and meaningful data​

Leveraging technology

From video reels to automated transcription tools, scale content and amplify stories by harnessing the modern power of digital platforms​

Turning data into stories

With a treasure trove of county data at our fingertips, maximize the balance of qualitative and quantitative elements to illustrate why our work matters, who it serves, and the impact of county investments​

Building connection and trust

Tap into the power of stories to humanize government, reminding our constituents that behind every decision is a neighbor, a leader, a person who cares and an issue that matters​

A Year of Storytelling

Throughout the year, we’ll spotlight counties telling stories with purpose and pride. We’ll share techniques, hear from local officials using storytelling to drive progress and explore how stories can break through the noise.

Key Moments

July 2025: Launch of storytelling campaign, “Voices of NACo at 90”​

December 4-6, 2025: County Storytellers Symposium, Wise County, Texas​

February 2026: Release of County Storytellers toolkit and workbook​

February-July 2026: Conference workshops & webinars on storytelling​

April 2026: County News Hot Topic on County Storytellers

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Upcoming Events

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Conference

2025 NCCAE Annual Meeting

Rockingham County, N.H.

The National Council of County Association Executives (NCCAE) provides a vehicle through which its membership improves the administration of the various associations of counties and associations of county officials and provides a forum through which members meet and exchange information of importance.