Mental Health Awareness Month: County Participation Toolkit
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This May, the National Association of Counties (NACo) invites the nation's 3,069 counties, parishes, and boroughs to participate in Mental Health Awareness Month. By showcasing how county governments provide vital behavioral health services and resources and by advocating for key mental health reforms, counties can effect significant change.
Intro
America's county governments are frontline providers of mental health programs and services, investing over $130 billion annually in community health systems. From operating crisis lines and focusing on early intervention to providing care through county-owned hospitals and behavioral health authorities, counties are committed to supporting the long-term well-being of residents.
Each year, 1 in 5 adults in the U.S. experience a mental health crisis, while 21.2 million adults report experiencing both a mental health and substance use disorder. Counties stand prepared to collaborate across public, private and non-profit sectors to address this growing crisis through targeted federal advocacy, cross-sector partnerships and support for the county behavioral health workforce.
This May, the National Association of Counties (NACo) invites the nation's 3,069 counties, parishes and boroughs to participate in Mental Health Awareness Month.
By showcasing how county governments provide vital behavioral health services and resources and by advocating for key mental health reforms, counties can effect significant change.
by the numbers
$130 billion
invested in community health systems
Counties invest $130 billion annually in community health systems.
$74 billion
invested in county-owned hospitals
Counties invest $74 billion into operating county-owned hospitals that provide inpatient and specialized medical care
750
behavioral health authorities
Counties operate more than 750 behavioral health authorities focused on mental health, substance abuse and individuals with disabilities.
Background
Enacted in 1965 an amendment to the Social Security Act (P.L.89-97), the IMD exclusion was designed to prevent the federal government from financing large psychiatric institutions when states were shifting toward deinstitutionalization.
The exclusion prohibits Medicaid reimbursement for services provided to individuals ages 21–64 in residential mental health or substance use facilities with more than 16 beds.
While the behavioral health system has evolved toward short-term, recovery-oriented and clinically-appropriate inpatient and subacute care, the IMD exclusion has remained largely unchanged for decades.
The Problem
Today, the IMD exclusion has become a barrier to care rather than a safeguard. Over the last year, 75% of counties report increased incidences of behavioral health conditions with 89% reporting an increase in the last five years.
Due to the IMD exclusion, counties cannot respond to the mental health crisis by expanding treatment beds or operating appropriately sized facilities without losing Medicaid reimbursement, the nation’s primary funding source for behavioral health services.
The resulting lack of beds restricts access to care, with many residents in crisis being turned away or facing long wait times. Overflow often lands on county-run systems not designed for behavioral health treatment: emergency departments or jails.
The Solution
This Mental Health Awareness month, join NACo in urging Congress to pass the Michelle Alyssa Go Act, a bipartisan bill that aims to modernize the IMD exclusion and expand access to care.
- Raising the federal limit from 16 to 36 beds in mental health facilities eligible for Medicaid reimbursement
- Maintaining high-quality care standards by mandating that facilities receiving federal Medicaid funding meet nationally recognized, evidence-based standards for their programs
- The ability to serve more people in crisis before ending up in other facilities unfit to support address an individual's needs
- Reduced strain on emergency departments, county jails and other systems that are absorbing overflow
- A full continuum of care that empowers counties to deliver comprehensive, clinically appropriate behavioral health services
Meet with Members of Congress
Use NACo's template letter to ask your congressional delegation to pass the Michelle Alyssa Go Act.
Counties are encouraged to download the template and send a letter to Congress on county letterhead, either through the U.S. Postal Service or via email. In addition, counties should consider reaching out to their congressional offices to request meetings during the month—either in Washington, D.C. or in-district—to reinforce this request. During these meetings, county leaders can leverage NACo’s accompanying talking points to highlight local impacts and strengthen their advocacy. Information on office locations and contact numbers can be found on members’ websites. Links to U.S. House of Representatives and U.S. Senate websites can be found below.
Template Letter Talking Points Contact Your Representative Contact Your Senator
Resource
Overcoming Barriers for Equitable Care Access: How the IMD Exclusion Impacts Counties
Additional Participation Tools:
Pass a Resolution
Use this template to pass a resolution recognizing May as Mental Health Awareness Month in your county.
Publish an Op-Ed
Connect with your local media outlets to highlight the importance of congressional action on mental health policy reform. Counties can write and submit op-eds to local newspapers outlining local mental health policy issues and urging Congress to take action on the Michelle Alyssa Go Act.
Remember, your ability to craft and tailor the message to fit your community is very important to publishing an op-ed. County-specific examples and other local information will significantly enhance your advocacy. NACo’s Media Relations Guide for Counties is also available to assist county officials with local media outreach.
Sample Posts
Click below to view drafted sample posts for X (formerly Twitter), Facebook and LinkedIn.
- We are excited to announce that [COUNTY] is joining our colleagues across the nation in recognizing #MentalHealthAwarenessMonth #CountyMentalHealth
- Join [COUNTY] and recognize May as #MentalHealthAwarenessMonth!
- Now more than ever, we need to address the mental health crisis in the U.S., as 1 in 5 adults experience a mental illness. Join us in participating in #MentalHealthAwarenessMonth and #CountyMentalHealth
- As a part of #MentalHealthAwarenessMonth, [COUNTY] is [COUNTY ACTION/EVENT] and we encourage others to join! #CountyMentalHealth
- The IMD exclusionary policy limits counties' health care capacity, perpetuating patient inequities and limiting access. #CountyMentalHealth #MentalHealthAwarenessMonth
- Updating the IMD exclusion will break down barriers to comprehensive behavioral health care and boost access to short-term residential care when needed. #CountyMentalHealth #MentalHealthAwarenessMonth
- Regulations on the IMD exclusion haven't been updated since 1988. Amending the Social Security Act to end this exclusion would empower counties to connect residents with suitable care. #CountyMentalHealth #MentalHealthAwarenessMonth
- Counties support federal policy advancements that create clear pathways for behavioral health professionals, especially in rural and underserved areas. #CountyMentalHealth #MentalHealthAwarenessMonth
- [COUNTY] joins @NACoCounties in supporting the bipartisan Michelle Alyssa Go Act to modernize the IMD exclusion and expand access to mental health care. #CountyMentalHealth #MentalHealthAwarenessMonth
- This #MentalHealthAwarenessMonth, join [COUNTY] and @NACoCounties in advocating for the Michelle Alyssa Go Act, a bipartisan bill that would expand Medicaid eligibility for mental health facilities and increase access to critical care.
- [COUNTY] is joining counties across the nation in recognizing May as Mental Health Awareness Month! Tune in throughout the month as we highlight local programs and services, celebrate the mental health workforce and advocate for policy reform. #CountyMentalHealth
- #DidYouKnow that counties nationwide invest $130 billion each year in community health, including mental health services? [COUNTY] supports the well-being of residents every day through [INSERT COUNTY-SPECIFIC DETAILS ABOUT MENTAL HEALTH RELATED SERVICES AND PROGRAMS.] This Mental Health Awareness Month, join us in thanking our county behavioral health employees and their tireless efforts to support residents every day. #CountyMentalHealth
- The Medicaid Institutions for Mental Disease (IMD) exclusion limits counties’ healthcare capacity, perpetuating patient inequities and limiting access. This Mental Health Awareness Month, join [COUNTY] in advocating for updates to the IMD exclusion that will break down barriers to comprehensive behavioral health treatment and expand access to care. #CountyMentalHealth #MentalHealthAwarenessMonth
- May is Mental Health Awareness Month and [COUNTY] is joining the National Association of Counties in advocating for the Michelle Alyssa Go Act! The bill would raise the federal limit from 16 to 36 beds in mental health facilities eligible for Medicaid reimbursement, allowing counties to serve more residents in crisis and reducing strain to local systems. Join [COUNTY] in urging Congress to pass the Michelle Alyssa Go Act today. #CountyMentalHealth #MentalHealthAwarenessMonth
- The bipartisan Michelle Alyssa Go Act would strengthen the continuum of care and empower counties to deliver comprehensive, clinically appropriate services to residents facing mental health challenges. This Mental Health Awareness Month, [COUNTY] is proud to join the National Association of Counties in advocating for this critical legislation. #CountyMentalHealth #MentalHealthAwarenessMonth
Social Media Graphics
Stay tuned for more resources! This section of the toolkit will be updated soon with a suite of graphics counties can use to promote Mental Health Awareness Month and advocate for the Michelle Alyssa Go Act.
Resource
Top 10 County Policy Priorities for Behavioral Health Reform