This May, the National Association of Counties (NACo) invites the nation's 3,069 counties, parishes, and boroughs to participate in Mental Health Awareness Month. By showcasing how county governments provide vital behavioral health services and resources and by advocating for key mental health reforms, counties can effect significant change.  

America's county governments are frontline providers of mental health programs and services, investing over $130 billion annually in community health systems. From operating crisis lines and focusing on early intervention to providing care through county-owned hospitals and behavioral health authorities, counties are committed to supporting the long-term well-being of residents.

Each year, 1 in 5 adults in the U.S. experience a mental health crisis, while 21.2 million adults report experiencing both a mental health and substance use disorder. Counties stand prepared to collaborate across public, private and non-profit sectors to address this growing crisis through targeted federal advocacy, cross-sector partnerships and support for the county behavioral health workforce.

This May, the National Association of Counties (NACo) invites the nation's 3,069 counties, parishes and boroughs to participate in Mental Health Awareness Month.

By showcasing how county governments provide vital behavioral health services and resources and by advocating for key mental health reforms, counties can effect significant change.  

by the numbers

$130 billion

invested in community health systems

Counties invest $130 billion annually in community health systems.

$74 billion

invested in county-owned hospitals

Counties invest $74 billion into operating county-owned hospitals that provide inpatient and specialized medical care 

750

behavioral health authorities

Counties operate more than 750 behavioral health authorities focused on mental health, substance abuse and individuals with disabilities.

Counseling

Advocate for County Mental Health Priorities

Join us this Mental Health Awareness Month as we advocate for vital policy reforms and raise awareness about the importance of mental health. This year, our advocacy during the month will focus primarily on modernizing the Medicaid Institution for Mental Diseases (IMD) exclusion to ensure counties can provide timely, clinically appropriate behavioral health treatment.  

This toolkit provides background information about the IMD exclusion, specific policy asks to target during Mental Health Awareness Month and template outreach tools to support county advocacy. 

Background

Enacted in 1965 an amendment to the Social Security Act (P.L.89-97), the IMD exclusion was designed to prevent the federal government from financing large psychiatric institutions when states were shifting toward deinstitutionalization.  

The exclusion prohibits Medicaid reimbursement for services provided to individuals ages 21–64 in residential mental health or substance use facilities with more than 16 beds.  

While the behavioral health system has evolved toward short-term, recovery-oriented and clinically-appropriate inpatient and subacute care, the IMD exclusion has remained largely unchanged for decades.  

The Problem

Today, the IMD exclusion has become a barrier to care rather than a safeguard. Over the last year, 75% of counties report increased incidences of behavioral health conditions with 89% reporting an increase in the last five years.  

Due to the IMD exclusion, counties cannot respond to the mental health crisis by expanding treatment beds or operating appropriately sized facilities without losing Medicaid reimbursement, the nation’s primary funding source for behavioral health services.

The resulting lack of beds restricts access to care, with many residents in crisis being turned away or facing long wait times. Overflow often lands on county-run systems not designed for behavioral health treatment: emergency departments or jails. 

The Solution

This Mental Health Awareness month, join NACo in urging Congress to pass the Michelle Alyssa Go Act, a bipartisan bill that aims to modernize the IMD exclusion and expand access to care.   

Learn more

  • Raising the federal limit from 16 to 36 beds in mental health facilities eligible for Medicaid reimbursement
  • Maintaining high-quality care standards by mandating that facilities receiving federal Medicaid funding meet nationally recognized, evidence-based standards for their programs 

  • The ability to serve more people in crisis before ending up in other facilities unfit to support address an individual's needs
  • Reduced strain on emergency departments, county jails and other systems that are absorbing overflow
  • A full continuum of care that empowers counties to deliver comprehensive, clinically appropriate behavioral health services 

Meet with Members of Congress

Use NACo's template letter to ask your congressional delegation to pass the Michelle Alyssa Go Act.  

Counties are encouraged to download the template and send a letter to Congress on county letterhead, either through the U.S. Postal Service or via email. In addition, counties should consider reaching out to their congressional offices to request meetings during the month—either in Washington, D.C. or in-district—to reinforce this request. During these meetings, county leaders can leverage NACo’s accompanying talking points to highlight local impacts and strengthen their advocacy. Information on office locations and contact numbers can be found on members’ websites. Links to U.S. House of Representatives and U.S. Senate websites can be found below.  

Template Letter Talking Points Contact Your Representative Contact Your Senator

Additional Participation Tools:

Pass a Resolution

Use this template to pass a resolution recognizing May as Mental Health Awareness Month in your county. 

Resolution Template

Publish an Op-Ed

Connect with your local media outlets to highlight the importance of congressional action on mental health policy reform. Counties can write and submit op-eds to local newspapers outlining local mental health policy issues and urging Congress to take action on the Michelle Alyssa Go Act.  

Remember, your ability to craft and tailor the message to fit your community is very important to publishing an op-ed. County-specific examples and other local information will significantly enhance your advocacy. NACo’s Media Relations Guide for Counties is also available to assist county officials with local media outreach. 

Op-Ed Template

posting on social media

Social Media Tools

Join the conversation throughout Mental Health Awareness Month on social media to help shape the national conversation surrounding mental health and highlight the vital role of counties play in providing mental health care services.

Use our sample social media posts below to get started! Counties can post at any time throughout the month. Don’t forget to include both @NACoCounties and #CountyMentalHealth in your posts!  

Sample Posts

Click below to view drafted sample posts for X (formerly Twitter), Facebook and LinkedIn.

  • We are excited to announce that [COUNTY] is joining our colleagues across the nation in recognizing #MentalHealthAwarenessMonth #CountyMentalHealth
  • Join [COUNTY] and recognize May as #MentalHealthAwarenessMonth!
  • Now more than ever, we need to address the mental health crisis in the U.S., as 1 in 5 adults experience a mental illness. Join us in participating in #MentalHealthAwarenessMonth and #CountyMentalHealth
  • As a part of #MentalHealthAwarenessMonth, [COUNTY] is [COUNTY ACTION/EVENT] and we encourage others to join! #CountyMentalHealth
  • The IMD exclusionary policy limits counties' health care capacity, perpetuating patient inequities and limiting access. #CountyMentalHealth #MentalHealthAwarenessMonth
  • Updating the IMD exclusion will break down barriers to comprehensive behavioral health care and boost access to short-term residential care when needed. #CountyMentalHealth #MentalHealthAwarenessMonth
  • Regulations on the IMD exclusion haven't been updated since 1988. Amending the Social Security Act to end this exclusion would empower counties to connect residents with suitable care. #CountyMentalHealth #MentalHealthAwarenessMonth
  • Counties support federal policy advancements that create clear pathways for behavioral health professionals, especially in rural and underserved areas. #CountyMentalHealth #MentalHealthAwarenessMonth
  • [COUNTY] joins @NACoCounties in supporting the bipartisan Michelle Alyssa Go Act to modernize the IMD exclusion and expand access to mental health care. #CountyMentalHealth #MentalHealthAwarenessMonth
  • This #MentalHealthAwarenessMonth, join [COUNTY] and @NACoCounties in advocating for the Michelle Alyssa Go Act, a bipartisan bill that would expand Medicaid eligibility for mental health facilities and increase access to critical care.  

  • [COUNTY] is joining counties across the nation in recognizing May as Mental Health Awareness Month! Tune in throughout the month as we highlight local programs and services, celebrate the mental health workforce and advocate for policy reform. #CountyMentalHealth
  • #DidYouKnow that counties nationwide invest $130 billion each year in community health, including mental health services? [COUNTY] supports the well-being of residents every day through [INSERT COUNTY-SPECIFIC DETAILS ABOUT MENTAL HEALTH RELATED SERVICES AND PROGRAMS.] This Mental Health Awareness Month, join us in thanking our county behavioral health employees and their tireless efforts to support residents every day. #CountyMentalHealth
  • The Medicaid Institutions for Mental Disease (IMD) exclusion limits counties’ healthcare capacity, perpetuating patient inequities and limiting access. This Mental Health Awareness Month, join [COUNTY] in advocating for updates to the IMD exclusion that will break down barriers to comprehensive behavioral health treatment and expand access to care. #CountyMentalHealth #MentalHealthAwarenessMonth
  • May is Mental Health Awareness Month and [COUNTY] is joining the National Association of Counties in advocating for the Michelle Alyssa Go Act! The bill would raise the federal limit from 16 to 36 beds in mental health facilities eligible for Medicaid reimbursement, allowing counties to serve more residents in crisis and reducing strain to local systems. Join [COUNTY] in urging Congress to pass the Michelle Alyssa Go Act today. #CountyMentalHealth #MentalHealthAwarenessMonth
  • The bipartisan Michelle Alyssa Go Act would strengthen the continuum of care and empower counties to deliver comprehensive, clinically appropriate services to residents facing mental health challenges. This Mental Health Awareness Month, [COUNTY] is proud to join the National Association of Counties in advocating for this critical legislation. #CountyMentalHealth #MentalHealthAwarenessMonth 

Social Media Graphics

Stay tuned for more resources! This section of the toolkit will be updated soon with a suite of graphics counties can use to promote Mental Health Awareness Month and advocate for the Michelle Alyssa Go Act.  

Counties Matter in Mental Health

Female instructor stands in front of a Mental Health First Aide poster and answers an attendee question.

Mental Health First Aid

Mental Health First Aid is a skills-based training administered by the National Council for Mental Wellbeing.

Doctor and patient

Federal Reforms to Medicaid Financing: What Counties Should Know

Learn about proposed federal reforms to Medicaid financing and their potential implications for county budgets and service delivery.

Counseling

Spotlighting Local Leadership: Strengthening the Behavioral Health Continuum of Care

Counties play a critical role in supporting community members living with a behavioral health condition or experiencing a behavioral health crisis.

Mental Health Commission Header Image
Program

NACo Commission on Mental Health and Wellbeing

(2023-2024) Counties increasingly handle direct mental health service. NACo’s Commission on Mental Health and Wellbeing developed reports and united county leaders to address the mental health crisis through key policy priorities.

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