Social Media Video Education

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2016

In 2015, the Executive Coordinator of Keep Henrico Beautiful (KHB) developed a social media initiative of creating short video segments to help educate a brand new audience about recycling and the KHB program in general. Clips are developed to be shared on several social media outlets in order to educate the residents of Henrico County on varying environmental topics. The purpose of the videos is to target a brand new audience through a way previously unused by KHB. The initial social media video education series was Recycling RoundUp and reached over 96,000 social media subscribers during a 28 week period. With the overwhelming response and popularity that this initiative brought to life, more social media series have been planned for 2016 for our public schools, volunteers, and arts and crafts activities at summer camps.