Read A. Bull Collectible Cards

About the Program

Category: Libraries (Best in Category)

Year: 2023

To highlight the wide variety of services offered, Durham County Library’s Marketing Department created a series of informational baseball style trading cards featuring the library mascot, Read A. Bull. On the front, the trading cards feature a photograph of Read A. Bull taking advantage of the featured library service. The reverse side contains further information about the program in addition to the appropriate library website link. A total of ten different cards featured information on summertime initiatives at the library, the Bookmobile, self-service checkout stations, Main Library’s Multi-Sensory Environment, the North Carolina Collection (an archive of Durham history), computer services, programming for all ages, STEAM services, resources for Spanish speakers, and a celebration of the library’s over century-long history in Durham. The Marketing Department released a new card each week over the course of ten weeks. The Read A. Bull trading cards presented an innovative and fun way to promote library resources and services to the community, as people wanted to collect them all. As a result of this program, the Durham community is more informed about the services and resources on offer at the library.