Publicizing the Real Estate Tax Relief Program

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2009

Over the past several year a concerted effort has been made by the County of Henrico to further expand the participation in its Real Estate Advantage Program (REAP), which is available to both senior citizens and the totally disabled. After comparing the number of applicants to a demographic profile provided by the U.S. Census Bureau, it became clear a significant number of potentially eligible citizens were not enrolled in this program. In response to this issue, the Revenue Division developed a multimedia campaign designed to reach out to the “target” audience and make them aware of the benefits which REAP can offer. The initiatives which were undertaken included: creating an infomercial which was broadcasted on the local cable channel; distributing informational brochures about the program to facilities which serve senior citizens, as well as the public libraries; giving PowerPoint presentations at community events and town hall meetings; and putting the REAP application and instructions on the internet as well as the FAQs. The result of these efforts has been extremely successful. Since 2006, the number of applicants for REAP has risen by over 50%.