Play for Life! Public Information Campaign

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2009

Play for Life! is a Parks and Recreation Public Information Campaign that was completely developed in house for the County of Los Angeles Department of Parks and Recreation. The campaign’s message to youth, seniors, families, and everyone in between embodies the Parks and Recreation mission to promote health, wellness, a high quality of life, and the many recreational resources for Los Angeles residents. The high energy, fun, and colorful campaign’s calls to action were manifested in short, catchy slogans with double meanings to encourage everyone to Play for Life! by utilizing Los Angeles County’s more than 144 parks and facilities. Each phrase encouraged people to engage in an enriching activity and referenced a feature of the County of Los Angeles Department of Parks and Recreation. The campaigns slogans were: “Take a Hike” (Hiking Trails), “Chill Out” (lakes), “Go Fore It” (Golf Courses), “Make a Splash” (Swimming Pools), “Be One with Nature” (Nature Areas and Wildlife Sanctuaries), “Culture Shock” (Hollywood Bowl and John Anson Ford Amphitheater), “Walk it Off” (Local Parks), and “Stop and Smell the Flowers” (Arboreta and Botanic Gardens).