Play for Life! Public Information Campaign
2009 NACo Achievement Award Winner
Los Angeles County, Calif., CA
Best In Category
About the Program
Category: Civic Education and Public Information (Best in Category)
Year: 2009
Play for Life! is a Parks and Recreation Public Information Campaign that was completely developed in house for the County of Los Angeles Department of Parks and Recreation. The campaignâs message to youth, seniors, families, and everyone in between embodies the Parks and Recreation mission to promote health, wellness, a high quality of life, and the many recreational resources for Los Angeles residents. The high energy, fun, and colorful campaignâs calls to action were manifested in short, catchy slogans with double meanings to encourage everyone to Play for Life! by utilizing Los Angeles Countyâs more than 144 parks and facilities. Each phrase encouraged people to engage in an enriching activity and referenced a feature of the County of Los Angeles Department of Parks and Recreation. The campaigns slogans were: âTake a Hikeâ (Hiking Trails), âChill Outâ (lakes), âGo Fore Itâ (Golf Courses), âMake a Splashâ (Swimming Pools), âBe One with Natureâ (Nature Areas and Wildlife Sanctuaries), âCulture Shockâ (Hollywood Bowl and John Anson Ford Amphitheater), âWalk it Offâ (Local Parks), and âStop and Smell the Flowersâ (Arboreta and Botanic Gardens).