Miami International Airport’s Cargo Marketing Program

About the Program

Category: Community and Economic Development (Best in Category)

Year: 2018

In 2017, Miami International Airport (MIA) launched a comprehensive marketing campaign to showcase its position as the number one U.S. airport for international freight and second in the world to be certified as a pharmaceutical hub by IATA. A dedicated webpage, a first-of-its-kind flight tracker for cargo, print and digital advertising, and attendance at over 17 international tradeshows were some of the campaign’s primary components. Due to the vast efforts made last year, MIA has gained international attention – recognized as a finalist for the ‘Best Freighter Hub & Innovator of the Year’ Award in addition to three new international cargo carriers. One of the strongest initiatives has been MIA’s route expansion into the Asian market. The goal of MIA’s cargo marketing program is to brand the airport as America’s New Global Gateway.