Miami-Dade County: Sustainability Campaigns

About the Program

Category: County Resiliency (Best in Category)

Year: 2023

Miami-Dade County is known for its pristine beaches, shoreline mangroves, and a unique subtropical environment that make this area unlike any other in the United States. Climate change and sea level rise impact South Florida’s sensitive ecosystem, which further amplifies other issues in our county, such as extreme heat and hurricanes seasons with more intense storms. These negatively impact human health and social vulnerability. For these reasons, Miami-Dade County is working to reduce its carbon footprint to stop fueling climate change, while educating residents on how behavior modification, individual actions and community support can contribute towards the fight against the climate crisis. Through Miami-Dade County’s Climate Action Strategy, a communitywide strategy for reducing Greenhouse Gas (GHG) emissions through actions focused on Energy & Buildings, Land Use & Transportation, and Water & Waste, we can aid in the preservation of our local environment and quality of life. With the Climate Action Strategy in mind, various Miami-Dade County agencies, including the Regulatory and Economic Resources Department (RER) and the Water & Sewer Department (WASD), partnered with the Communications and Customer Experience Department (CCED) to produce and execute public awareness campaigns to raise awareness of key components of the Climate Action Strategy. These public awareness campaigns focused on actionable items, such as tips on proper landscape irrigation, high-efficiency fixtures, proper lawn fertilizer use, heat safety and community cleanup events. The “Beat the Heat: Heat Season”, “Baynanza”, “Fertilizer Ban” and “Water Wisely” campaigns generated over 6 million web banner impressions, nearly 303,000 outdoor impressions, over 120,000 impressions through Search Engine Marketing, and 1.9 million impressions on social media.