Achievement Award Program

Investing Learn to Earn Virtual Event

2022 NACo Achievement Award Winner
Investing Learn to Earn Virtual Event
San Diego County, Calif.

About the Program

CATEGORY: Personnel Management, Employment and Training (Best in Category)
YEAR: 2022
The County of San Diego Deferred Compensation Program provides 457(b) and 401(a) plans to nearly 21,000 current and former employees. As of Jan. 31, 2022, the program had assets of over $2.2 billion. The County created “Investing Learn to Earn virtual event (Learn to Earn)” as a way for people to receive plan information in a simple, engaging way. It was important to create something that would require no explanation, because we’re all weary of having to learn “how to” virtually everything. The primary goal of Learn to Earn was to help participants understand and be comfortable with asset allocation and be able to choose an asset allocation strategy that best suites them. Secondary goals were to drive program awareness, enrollments, and contribution increases. Learn to Earn ran from October 2021 – Jan. 31, 2022, taking visitors to a videogame-style environment to explore and play their way to better financial wellness. The full plan website, www.myDCplan.com, lies beneath the videogame “skin,” providing full functionality for real-world action. Nearly 22% of users with existing accounts increased their contributions, while more than 28% of users who were not previously plan participants enrolled, and 20% of users engaged with our retirement readiness tool.

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