Hurricane Preparedness Campaign

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

Miami-Dade County’s Office of Emergency Management (now the Emergency Management Department) plans and prepares for emergencies by coordinating activities with County departments, municipalities, non-profit social service and medical care agencies, as well as businesses, residents, and visitors by providing education about preparedness, coordinating emergency response and recovery, and delivering emergency information. Nowhere is that more evident than during times of natural disasters, such as hurricanes. Hurricanes can have devastating effects, including loss of property and, worse, loss of life. To ensure that our residents are prepared before, during, and after a potential storm strikes, Miami-Dade County Emergency Management partnered with the Communications and Customer Experience Department (CCED) to create a public awareness campaign for its hurricane preparedness message. This multi-lingual, multi-media campaign generated over 15.1 million digital impressions, 13.3 million outdoor impressions, over 1.3 million in radio reach, print ads that appeared in over 224,000 newspaper editions, and over 430,000 video views and nearly 20,000 clicks to the hurricane preparedness website.