Homeward Bound Project Adopt

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2016

Every year, thousands of homeless pets enter San Bernardino County animal shelter facilities. The ability to effectively promote, market, display and make available those animals who are seeking new homes, has become an ever increasing challenge to many governmental agencies who struggle with limited funding to find creative ways to promote the animals housed within their respective animal shelter facilities. The County of San Bernardino developed a unique multifaceted pet adoption and marketing effort called, “Homeward Bound Project Adopt.” This ongoing campaign includes the establishment of a social media presence on Facebook, development of marketing videos placed on YouTube, coordination of approximately fifty (50) annual on-site and off-site subsidized pet adoption events and the establishment of an annual large scale adoption effort called the “Homeward Bound Mega Pet Adoption Event.” Through this coordinated and consistent effort, the County has realized an increase in the number of pets adopted, by percentage, and a decrease in the number of pets euthanized. Secondary benefits of the project include reduced animal admissions, increased community engagement and awareness of the many adoptable pets, programs and services available at County operated animal shelter facilities.