Henrico Advantage Card

About the Program

Category: County Administration and Management (Best in Category)

Year: 2012

Communities throughout the country encourage local citizens to use their money to support local businesses. One innovative way Henrico County has sought to ensure local dollars are spent in the county is through the Henrico Advantage Card program. This initiative was established by county officials, area businesses and industry associations, including the Eastern Henrico Business Association, Henrico Business Leaders and Lakeside Business Association. This effort provides rewards and discounts at participating Henrico stores, restaurants, and businesses. BB&T Bank is the title sponsor along with other businesses. Cards are free at county offices, libraries, and sponsors’ locations. Registered card holders view deals through a dedicated website where participating businesses post deals and rewards. More than 100 businesses across the county, offer a wide variety of products and services, participate in this initiative. As of May 2011, cards were distributed to over 20,000 citizens. The program is a win for everyone who participates. Companies of all sizes have received a welcomed financial lift during challenging times; local residents receive discounts and incentives while shopping at Henrico businesses; generating increased economic activity and revenue for the county. This revenue has been used to enhance the many services that Henrico provides to its citizens.