Explore the Wild Multi-Faceted Marketing Program

About the Program

Category: Community and Economic Development (Best in Category)

Year: 2023

Discover Gila County is a multi-faceted marketing program, created by Gila County and launched in 2019 to increase tourism and economic development in Gila County, Arizona. True to its goals, the program has created a consistent brand for the county, increased awareness, and drives traffic and promotion that has enhanced the economic vitality of the region. The initiative showcases the region's natural attractions, history, heritage, and culture, with a state-of-the-art 500-page website (www.discovergilacounty.com) and social media platforms that allows adventure seekers to share their experiences. The program advances diversity, equity, and inclusion priorities within the county, supporting the brands and propositions of all towns and cities involved and highlights connectivity and synergy across all communities. The program provides visitors with access to events, outdoor activities, and places to stay and where to eat. Despite the pandemic's challenges, the program increased hotel, motel, and tourism sectors by 23% in 2020, making Gila County one of only two counties in Arizona to have increased tourism during this time. The program has created new jobs and stimulated economic growth, winning numerous awards, including the Governor's Tourism Award for Best Marketing Program in the state in 2022, and recognition from state agencies. It is one of the fastest growing marketing programs in the state.