Digital Editorial Process

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2016

Oakland County’s Digital Editorial Process was established to support County departments with an empowered and progressive team that ensures all digital content for citizen engagement is current and relevant on every digital channel. These digital channels include websites, social media, podcasts, blogs and videos. The Digital Editorial process is enacted through the Digital Editorial Team (DET) and is comprised of a Digital Editorial Manager and specialists in Social Media, User Support, Website, Multimedia and Technical Writing. The Digital Editorial Manager is responsible for all the citizen engagement content across Oakland County's digital channels while the rest of the team is responsible for monitoring digital channels, as well as creating and publishing engaging multimedia content throughout these channels. The team works together in small groups daily, but comes together as a whole once a week to discuss metrics, support, trends, issues, projects and goals. Goals are met and tracked by the following established strategies: standards, outreach, metrics and content calendar. When the Digital Editorial Process was created, Oakland County had 19,000 social media connections. In the three years since the Digital Editorial Process was established, we have grown to having over 95,590 connections, an increase of 385%.