Could It Be COVID? Marketing Campaign

About the Program

Category: Health (Best in Category)

Year: 2021

“Could It Be COVID?” was an integrated public relations, marketing and community outreach campaign launched in April 2020 that was aimed at increasing awareness about the importance and availability of COVID-19 testing in Orange County (OC), California. The campaign involved the partnership and collaboration of the OC Health Care Agency (HCA) and marketing communications firms Pulsar Advertising and Holmes Associates. In an effort to increase testing and thereby aid in mitigation of COVID-19 throughout OC, the campaign team employed a strategy that entailed broad-based marketing and advertising in multiple languages for OC’s diverse communities, along with extensive community outreach in targeted areas to reach communities hardest hit by COVID-19.