Since the beginning of the coronavirus pandemic, counties have served on the front lines, working to protect the health and wellbeing of our residents, and driving economic recovery in our communities. Together, counties have highlighted our critical role and the key services counties provide, demonstrating to the public and to our federal partners that counties matter.

Now, we have an opportunity to tell the full story of our efforts and how we have made incredible differences in the lives of our residents through the American Rescue Plan Act, a historic direct investment in our nation's counties. Let’s demonstrate how counties are helping our residents stay in their homes and keep food on the table. How we are supporting small businesses.

Below, submit your story and access a letter to the editor template, a media relations guide, social media templates, as well as resources to engage your residents to help them share their own untold story.

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Untold Stories Spotlight: New Hanover County, N.C.

Share Your Untold Story With NACo

Share how your county is investing ARPA funds to serve residents and support your community

Share Your Story

Media Engagement Resources

Access media engagement tools and templates, and leverage the power of your local media.

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Social Media Templates

Use sample tweets and graphics to help tell your untold stories.

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Resident Engagement Resources

Find tools to engage residents and help them tell their stories.

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Explore Recent Stories

Since the beginning of the pandemic, counties have invested in small businesses and nonprofits, vaccine distribution, public health and safety, human services, especially for those suffering from domestic violence, mental illnesses and substance use disorders, and much-needed infrastructure, including broadband. Counties have also provided safety net services for our most vulnerable residents – the sick, unemployed, elderly and youth.

Counties are continuing those investments in their community through the Recovery Fund including:

Deschutes County, Ore.

Deschutes County will support the construction of the Veterans’ Village project, a community of transitional shelters designed to provide housing and services for homeless veterans with a $100,000 investment from the county’s ARPA allocation.

Isanti County, Minn.

Before the pandemic, Isanti County Public Health and Allina Health conducted a community needs assessment that identified lack of social connection and other mental health issues as the top concerns of residents. With the pandemic exacerbating social isolation and related issues, the county launched an innovative wellbeing initiative to combat the psychological effects of the pandemic with Recovery Funds.

New Castle County, Del.

New Castle County is launching a Nurse-Family Partnership to strengthen New Castle County families. This $3 million Recovery Funds investment, in partnership with Children & Families First, will expand the Nurse-Family Partnership to an additional 120 first-time mothers, and will track them for up to three years to help ensure children’s health and wellness.


County ARP Investment Plan Database

America’s counties are on the front lines of the nation’s response to this public health and economic crisis, operating over 1,900 public health departments and nearly 1,000 hospitals, facilitating critical infrastructure and responsibly investing ARPA funds to support our residents and drive recovery in our communities.

Explore NACo's database of planned ARPA Recovery Fund investments, sourced from official county documents, including U.S. Treasury’s Recovery Plan Performance Reports, press releases and budgeting materials.

Explore the Database

Storytelling Worksheet

To help you think about the best way to tell your story, NACo has created a short worksheet to kickstart the storytelling process.

Media Relations Resources

How is your county responding to the COVID-19 pandemic and providing critical support to your residents? Leverage the power of the media to demonstrate the human impact of county services. Below, find a template letter to the editor, press release and media advisory to get started. Access NACo's COVID-19 media relations guide for more.

Letter to the Editor Template

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Press Release & Media Advisory Templates


Media Relations Guide

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Tell Your Story Through Videos and Photos

Photos and videos are creative and engaging options to reach your audience. Share photos and videos on your county website and your social media channels. Keep the length of your videos short to maximize audience engagement.

Share with us! Tag @NACoTweets on Twitter, share posts with us on Facebook or upload the file here.

Video Tips


We’ve all seen it: a video or a web chat where someone is looking down at their laptop with the camera aimed up toward their nose. It’s not a flattering look for anybody, so make sure your webcam or smartphone camera is eye-level, so you are looking directly into it. Make sure you are looking at the camera and not the screen. It’s also very important that the camera isn’t shaking or moving around too much. Things like selfie sticks and Pop Sockets are great, but you can also carefully place your phone on a bookshelf or table to get a great, stable shot.


Think about how you want this to look on the audience’s screen. If you are recording on a phone or tablet device, please position your camera horizontally! Also:

  • You can frame yourself in the center or slightly to the side.
  • Check your background, make sure there isn't a ton of clutter behind you. 
  • When positioning yourself, be mindful of items right behind you in the shot (i.e. an indoor plant with a branch that looks like it is growing out of your head)


The best lighting is natural light. For indoor shots, try to place yourself in front of a window, always have the window in front of you, never behind. If it's really bright, you can use curtains if they are white, or pull-down shades that are translucent to soften light. Avoid any direct overhead lighting (or doing outdoor shots between 11 a.m. and 1 p.m.), because it can create unattractive shadows. 


People aren’t expecting perfection, they are expecting a human. Don’t be overly scripted or stiff. Talk or look at the camera as though you are talking to a person, try to picture their face and be yourself.

Social Media Resources

Sample Social Media Posts


[Your County] has been on the front lines of the #COVID19. Our work has had a real impact on the lives and livelihoods or our residents, particularly our most vulnerable. #CountiesMatter



As [your county] continues to respond to the pandemic, we are focused on serving the needs of our residents. They come first. Together, will tell the county story. #CountiesMatter



[Your County] is ensuring all residents have access to the #COVID19 vaccine. [Insert county story / example]. #CountiesMatter


Throughout the pandemic, we have supported our most vulnerable residents. [Insert county story / example]. #CountiesMatter



#CountiesMatter in transportation & infrastructure. [County project] has connected our residents to critical services.


#Counties are driving the recovery across the country. [County program] is supporting jobs & small businesses in our commuty. #CountiesMatter


Social Media Graphics

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Resident Engagement Resources

Help your residents tell their own story. Engage with your community and solicit on-the-ground examples of the impacts counties have in the lives of our residents.


Calling all in our community: Share how local services helped you or a neighbor during these unprecedented times



We are all in this together. Share your story of how we came together and supported the most vulnerable in our communities


  Counties Matter: Help us share how [Your County] is working in our community. Post your own story using #CountiesMatter