Holiday Coaster Campaign

About the Program

Category: Criminal Justice and Public Safety (Best in Category)

Year: 2023

During the 2022 holiday season ABS partnered with local businesses to curb alcohol-impaired driving. ABS distributed beverage coasters that featured a QR code directing patrons to an online list of alternative rides to get home safely when drinking. Imprinted with the phrase “Had one too many? Scan for a Safe Ride Home,” the coasters were distributed free of charge to bars and restaurants. The goal was to provide an easily accessible list of alternative rides to patrons and deter them from driving after they have been drinking.