John Bradford

John V. Bradford is the Vice President of Consumer Marketing, Masimo. John has deep experience with chronic care marketing with an emphasis in new product development, new category creation, brand marketing, education and advocacy.  During his tenure in diabetes, he introduced campaigns to remove stigma associated with Type 2 diabetes. John has partnered closely with patients, consumer advocacy groups, caregivers, healthcare providers, clinical societies and payers across the world to help introduce culturally-appropriate campaigns to raise awareness, eliminate stigma and drive advocacy for health equality. John’s focus is to address the opioid crisis via education and through introduction of programs and solutions to prevent harm and help support patients throughout their recovery journey.