Content Coordinator

About the Position

The Content Coordinator plays a vital role in supporting NACo’s mission by assisting in the development and execution of effective communications that engage county leaders and promote NACo’s priorities. This position helps to create compelling narratives that highlight county government, support NACo’s advocacy efforts and enhance NACo’s presence across various channels.

Key Responsibilities

• Assist in the implementation of communications strategies to engage NACo members, policymakers and stakeholders.
• Help create a coordinated communications plan that aligns with NACo’s priorities and member engagement goals.
• Draft messaging, speeches, talking points and content for NACo leadership and programs.
• Contribute to content creation for campaigns, NACo.org, newsletters, emails and social media channels.
• Support the development of relationships with key media outlets covering county and intergovernmental issues.
• Assist in drafting and distributing press releases and media advisories.
• Help prepare NACo leaders and members for interviews, press events and public appearances.
• Monitor media coverage of NACo and county governments to identify opportunities.
• Collaborate with Membership and other teams to design member-facing communications across digital, print and email.
• Assist in promoting NACo events and resources effectively to members and partners.
• Ensure content is optimized for different digital platforms to maximize reach and engagement.
• Contribute to digital content planning to ensure consistency across NACo’s channels.
• Work with various teams to align visual and written content.
• Assist in implementing best practices in digital storytelling and audience engagement.
• Collaborate with colleagues across departments to align messaging and maximize impact.
• Support integrated campaigns that promote NACo’s advocacy and membership goals.
• Update and maintain organizational content calendar
• Other duties as assigned

Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing or a related field
• 3-5 years of experience in communications, media relations or digital communications in an agency, media, association or public policy setting
• Strong writing, editing and storytelling skills; ability to adapt messages for different audiences
• Experience with drafting press releases and multi-channel content is a plus.
• Basic understanding of digital platforms and trends, with a willingness to learn about content optimization
• Ability to manage multiple tasks, meet deadlines and work collaboratively across teams
• Familiarity with AP Style and experience with content management or email marketing systems is advantageous
• Commitment to creativity, excellence and accountability

Location and Travel

This position is eligible for remote and/or hybrid work, with travel for NACo conferences, meetings, and partner engagements. 

Salary Range

$70,000-$80,000 commensurate with experience