"Why I Got Vaxxed" Campaign

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2022

The “Why I Got Vaxxed” campaign was created to encourage COVID-19 vaccination among county populations whose vaccination rates were low. The campaign targeted three populations where increased vaccination was needed: 12-17-year-olds, 20 to 35-year-olds and African-American community members 18 and older. Increased vaccination would potentially decrease incidences of disease, hospitalizations and death within these groups and the community. Through a series of four public service announcements, vaccinated community members shared their COVID-19 vaccination experience and motivation for getting the vaccine. These testimonial Public Service Announcements (PSAs) were intended to build trust and confidence so that unvaccinated community members would be inspired to become vaccinated. The anticipated outcome was increased vaccination rates, decreased incidences of disease, hospitalizations and deaths amongst these identified populations.