Two Unusual Late Fall Storms Wreak Havoc on Florida County and Threaten Mayor’s Toy Drive

About the Program

Category: Human Services (Best in Category)

Year: 2023

Since 2011, the Orange County, Florida Mayor’s Holiday Toy Drive has collected and distributed more than 58,000 toys to deserving children and families in Orange County (OC). The drive averages 5,323 in gift collections annually and has grown year over year. For the 2022 Toy Drive, unforeseen challenges, including two unusual late fall hurricanes, displaced families, threatened the donation outcome and multiplied the need for toys. These challenges became opportunities and were overcome by targeted messaging, a generous media partner, and a comprehensive communication plan to ensure children most impacted by the storms, had gifts to open during the holiday season.