Small Business Certification Campaign

About the Program

Category: Community and Economic Development (Best in Category)

Year: 2023

Miami-Dade County leads innovation, operations and entrepreneurship in the South Florida area. As a leader in employment and business development, the County continues to advance equitable access to contracting opportunities for Small Business Enterprises (SBEs), as these businesses are the foundation of our economic growth. The County aims to increase participation and support of SBEs through the various County contracts and programs available for a wide range of industries. With that in mind, the Small Business Development Division (SBD) of the Miami-Dade County Internal Services Department, in collaboration with the Communications and Customer Experience Department (CCED), executed a multi-media marketing campaign with the goal of increasing Small Business Enterprise certifications and contracts for goods and services. To this end, the Small Business Recruitment campaign launched in August of 2022. With a budget of just over $32,000, the trilingual integrated marketing campaign resulted in over five million impressions and over 21,000 clicks to the SBE Certification informational website.