Retailers Care

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

In Montgomery County, Ohio, the communities which have the poorest health outcomes also see the most tobacco, alcohol, and lottery (TAL) advertisements. The Retailers Creating a Responsible Environment (Retailers CARE) initiative works in collaboration with local retailers to raise awareness of this correlation to decrease the accessibility of advertisements to young people to advance health outcomes and create healthier communities. Retailers CARE helps retailers implement practices that will keep their communities healthy and safe by reducing TAL signage outside of stores and by adjusting the layout of the retail space to reduce the promotion and accessibility of TAL products. Retailers are financially incentivized to participate in the initiative, up to $7,200, based on their level of involvement. Since the launch of Retailers CARE in September 2022, the program has built relationships with seven retailers, three of which have begun implementing the program