Public Awareness Campaign to Inform Low-Income Families of Child Tax Credit Expansion

2023 NACo Achievement Award Winner

Los Angeles County, Calif., CA

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About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

In August 2022, the Department of Public Social Services (DPSS) launched a successful multilingual public awareness campaign to inform Los Angeles (LA) County’s low-income households of the Child Tax Credit (CTC) Expansion and its November 2022 deadline. To promote the CTC Expansion, DPSS: • Launched a mass text campaign promoted through multilingual hyperlocal media news outlets; • Published electronic bulletins at DPSS district offices; • Shared campaign details through social media posts; and • Held Zoom meetings with community members. Frontline staff informed potentially eligible individuals of the CTC Campaign at all DPSS public-facing offices. Families were encouraged to visit the Volunteer Income Tax Assistance (VITA) Centers when seeking assistance with filing for the CTC, and also directed individuals to GetCTC.org to file online for the tax credit.

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