Plan Your Vote Tool

2023 NACo Achievement Award Winner

Los Angeles County, Calif., CA

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About the Program

Category: Civic Education and Public Information

Year: 2023

The Los Angeles County Registrar-Recorder/County Clerk (RR/CC) implemented a modern, user-friendly web application to streamline every aspect of the voting preparation process. The application known as  Make a Plan to Vote (MAPTV) was implemented for the 2022 midterm General Election and was designed to provide a seamless online experience where citizens could register to vote, check their registration status, and view their available voting options – all in one location – and in six different languages. The application's user-friendly interface and intuitive design made it easy for voters to create a custom plan based on their preferred voting option and to stay informed throughout the voting period. The MAPTV application was a highly effective tool in driving civic engagement and voter participation. By capturing voter preferences and providing personalized notifications via email and text message, the application empowered citizens to take an active role in the democratic process and make informed decisions at the ballot box. Throughout the campaign, over 108,000 users visit the planning tool and 45% completed making their plan. More than 43,000 emails and SMS were delivered to those voters who engaged with the tool and provided timely and relevant information that was necessary based on the election timeline. An average of 61.7% of emails sent were opened, which far exceeds the industry average of 19%. Furthermore, the click rate of 5.3% also surpassed the average benchmark of 2.4%.

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