OC Parks Summer Concert Series

About the Program

Category: Parks and Recreation (Best in Category)

Year: 2014

In 2013, a marketing campaign was launched for the 2013 OC Parks Summer Concert Series to promote all of the concerts as a cohesive series. In the past, a park would host a few concerts, then the concerts would move to another park, but each park would have a separate flier advertising the concerts. One reason that this occurred was due to each park’s staff handling all aspects of their particular park’s concerts, including booking the bands. Some bands would not be booked until a couple weeks before they were scheduled to perform, which made advertising the concerts as a whole difficult. In 2013, OC Parks worked with a concert promoter to hire all the bands. With the help of the promoter, all bands were in place well before the series began, which allowed for one flier to be created with all the concerts listed. With the help of the concert promoter, bands were booked based on the demographics of the surrounding area of the park, as well as how well certain types of music/bands were received in the past. The concerts brought in an average of 400 attendees, with the finale at Salt Creek Beach bringing in 1,200 attendees.