National Association of Counties

Achievement Award Program

Marketing Campaign

May. 1, 2022
Tags: Human Services
  • Human Services
    Achievement Award Program

    Marketing Campaign

    Facing the challenge of decreasing caseloads statewide and in the local area, the San Bernardino County Department of Child Support Services (SBDCSS) conducted research, via listening sessions, customer surveys, Census Bureau data, and internal data analytics, and determined there wasn’t a clear understanding of the services offered by SBDCSS. Furthermore, the research revealed there were opportunities to connect with underserved areas within the community. SBDCSS took a proactive approach in looking for ways to increase customer engagement and outreach to potential customers. The SBDCSS Marketing Workgroup developed a Marketing Campaign geared toward promoting services to existing customers and creating awareness of the Child Support Program to potential customers. Using a three-pronged approach, SBDCSS created a slogan to rebrand the organization, utilized social media and community partners to educate the community, and targeted underserved areas through outreach efforts. The initial data review for the 3rd quarter of 2021, shows an increase of 25.72% in new case openings and an increase of 19.54% in case opening applications. The enhanced social media presence has resulted in an increase of followers across various platforms, including 700 new Spanish Speaking followers on Facebook and an increase of over 346K new website visitors per Google analytics. County San Bernardino County, Calif. Featured Resources Announcing 2022 Achievement Award Winners Achievement Award Category Human Services
    Marketing Campaign
    May 1, 2022
    May 1, 2022, 12:00 am
    Achievement Award ProgramHuman Services
2022 NACo Achievement Award Winner
Marketing Campaign
San Bernardino County, Calif.

About the Program

CATEGORY: Human Services
YEAR: 2022
Facing the challenge of decreasing caseloads statewide and in the local area, the San Bernardino County Department of Child Support Services (SBDCSS) conducted research, via listening sessions, customer surveys, Census Bureau data, and internal data analytics, and determined there wasn’t a clear understanding of the services offered by SBDCSS. Furthermore, the research revealed there were opportunities to connect with underserved areas within the community. SBDCSS took a proactive approach in looking for ways to increase customer engagement and outreach to potential customers. The SBDCSS Marketing Workgroup developed a Marketing Campaign geared toward promoting services to existing customers and creating awareness of the Child Support Program to potential customers. Using a three-pronged approach, SBDCSS created a slogan to rebrand the organization, utilized social media and community partners to educate the community, and targeted underserved areas through outreach efforts. The initial data review for the 3rd quarter of 2021, shows an increase of 25.72% in new case openings and an increase of 19.54% in case opening applications. The enhanced social media presence has resulted in an increase of followers across various platforms, including 700 new Spanish Speaking followers on Facebook and an increase of over 346K new website visitors per Google analytics.

Explore Winning Programs

Facing the challenge of decreasing caseloads statewide and in the local area, the San Bernardino County Department of Child Support Services (SBDCSS) conducted research, via listening sessions, customer surveys, Census Bureau data, and internal data analytics, and determined there wasn’t a clear understanding of the services offered by SBDCSS. Furthermore, the research revealed there were opportunities to connect with underserved areas within the community. SBDCSS took a proactive approach in looking for ways to increase customer engagement and outreach to potential customers. The SBDCSS Marketing Workgroup developed a Marketing Campaign geared toward promoting services to existing customers and creating awareness of the Child Support Program to potential customers. Using a three-pronged approach, SBDCSS created a slogan to rebrand the organization, utilized social media and community partners to educate the community, and targeted underserved areas through outreach efforts. The initial data review for the 3rd quarter of 2021, shows an increase of 25.72% in new case openings and an increase of 19.54% in case opening applications. The enhanced social media presence has resulted in an increase of followers across various platforms, including 700 new Spanish Speaking followers on Facebook and an increase of over 346K new website visitors per Google analytics. County San Bernardino County, Calif. Featured Resources Announcing 2022 Achievement Award Winners Achievement Award Category Human Services
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    Human Services & Education Steering Committee

    All matters pertaining to children’s issues, foster care,  public assistance and income support, services to senior citizens and individuals with disabilities, immigration policy, social services, and elementary, secondary and post-secondary education. Policy Platform & Resolutions 2022-2023 2022 NACo Legislative Priorities
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    Human Services & Education Steering Committee

    <p>All matters pertaining to children&rsquo;s issues, foster care,&nbsp; public assistance and income support, services to senior citizens and individuals with disabilities, immigration policy, social services, and elementary,

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