Facing the challenge of decreasing caseloads statewide and in the local area, the San Bernardino County Department of Child Support Services (SBDCSS) conducted research, via listening sessions, customer surveys, Census Bureau data, and internal data analytics, and determined there wasn’t a clear understanding of the services offered by SBDCSS. Furthermore, the research revealed there were opportunities to connect with underserved areas within the community.
SBDCSS took a proactive approach in looking for ways to increase customer engagement and outreach to potential customers. The SBDCSS Marketing Workgroup developed a Marketing Campaign geared toward promoting services to existing customers and creating awareness of the Child Support Program to potential customers.
Using a three-pronged approach, SBDCSS created a slogan to rebrand the organization, utilized social media and community partners to educate the community, and targeted underserved areas through outreach efforts.
The initial data review for the 3rd quarter of 2021, shows an increase of 25.72% in new case openings and an increase of 19.54% in case opening applications. The enhanced social media presence has resulted in an increase of followers across various platforms, including 700 new Spanish Speaking followers on Facebook and an increase of over 346K new website visitors per Google analytics.
County
San Bernardino County, Calif.
Featured Resources
Announcing 2022 Achievement Award Winners
Achievement Award Category
Human Services
Achievement Award Program
Marketing Campaign
May. 1, 2022
Tags: Human Services
About the Program
CATEGORY: Human Services
YEAR: 2022
Facing the challenge of decreasing caseloads statewide and in the local area, the San Bernardino County Department of Child Support Services (SBDCSS) conducted research, via listening sessions, customer surveys, Census Bureau data, and internal data analytics, and determined there wasn’t a clear understanding of the services offered by SBDCSS. Furthermore, the research revealed there were opportunities to connect with underserved areas within the community.
SBDCSS took a proactive approach in looking for ways to increase customer engagement and outreach to potential customers. The SBDCSS Marketing Workgroup developed a Marketing Campaign geared toward promoting services to existing customers and creating awareness of the Child Support Program to potential customers.
Using a three-pronged approach, SBDCSS created a slogan to rebrand the organization, utilized social media and community partners to educate the community, and targeted underserved areas through outreach efforts.
The initial data review for the 3rd quarter of 2021, shows an increase of 25.72% in new case openings and an increase of 19.54% in case opening applications. The enhanced social media presence has resulted in an increase of followers across various platforms, including 700 new Spanish Speaking followers on Facebook and an increase of over 346K new website visitors per Google analytics.
Explore Winning Programs
-
Blog
Announcing 2022 Achievement Award Winners
NACo is pleased to announce the winners for the 2022 Achievement Awards.
-
Blog
NACo’s listening session findings for the White House Hunger Conference
On June 30, the National Association of Counties (NACo) hosted a virtual listening session to inform the White House national strategy to end hunger, increase healthy eating and physical activity and reduce diet related diseases in the United States by 2030. -
Blog
Federal action continues on infant formula shortage
Though the months-long infant formula shortage has improved somewhat in recent weeks, the low stock continues to impact county residents across the nation. With many families still struggling to find and purchase infant formula, Congress and the White House have taken additional steps in recent weeks to address the crisis. -
Blog
The Limited PSLF Waiver: A Game Changer for County Employees
Many county employees carry a heavy burden of student debt. But now a life-changing opportunity is open to those employed in public service. The Biden administration has created new ways to help student loan borrowers relieve this burden, especially through the limited Public Service Loan Forgiveness (PSLF) waiver. -
County News
Counties plan funding as opioid settlement payout nears
With counties poised to receive much-needed funding from the national opioid settlement, planning on investment of those funds is reaching full speed. -
County News
Adams County highlights its innovative human services
Adams County, Colo. Commissioner Chaz Tedesco is proud to show off the county’s spacious human services center, which includes emergency housing for children in foster care and a café that trains culinary workers. -
County News
When the public health emergency declaration ends, can flexibility for public assistance be retained?
“I think we have proven you don’t need all that red tape,” that the public health emergency declaration paused.
Related Events
-
24Aug2022
-
31Aug2022Webinar
The Opioid Response Network: A Free and Localized Resource to Enhance County-Led Efforts
Aug. 31, 2022 , 3:00 pm – 4:00 pm