COVID-19 Vaccine Rollout

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2022

Throughout the COVID-19 pandemic, Leon County has worked alongside the Florida Department of Health in Leon County (FDOH-Leon) to engage, educate, and protect the community through effective public health messaging. The ongoing effects of the COVID-19 pandemic continued to demand Leon County’s greatest efforts to protect our citizens, especially those most vulnerable, and to address the urgent and growing needs of our community. As the pace of COVID-19 vaccinations began to stagnate and the delta variant surged in 2021, Leon County led one of Florida’s first and largest public information campaigns to build trust in the COVID-19 vaccine with a focus on reaching minority and disadvantaged communities. Utilizing the Centers for Disease Control and Prevention (CDC) guidance on how to effectively communicate about the COVID-19 vaccine, the County developed a multimodal vaccine campaign involving various communication strategies to reach, listen, and build trust in the community through clear, complete, and accurate messaging. The County’s critical public health messages have been seen, read, and heard more than 27 million times since the start of the pandemic across every available public information platform, supporting the vaccination of approximately 125,000 citizens in Leon County.