Chesterfield Behind the Mic Podcast

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

In an effort to expand the ways in which it shares information with citizens, Chesterfield County Communications and Media sought to branch out of its more traditional media roots by putting together a multi-faceted podcast. The purpose of “Chesterfield Behind the Mic” is clear: Bring on guests from both the county and the community as a way to tell new stories in a different, more engaging way. The podcast has both a video and audio component, with each format tailoring its message accordingly. Listeners are able to hear interesting, insightful episodes that either tell them a story they haven’t heard or give them information they need. Viewers, meanwhile, get to experience the audio with visuals, be that of the guests themselves, accompanying video footage, images, and/or graphics. Chesterfield Behind the Mic achieved much success and progressed where other podcast offerings had not, blending the audio and video in a way so that those who interacted with the show came away not only more informed but more likely to return.