Accessible Video Program

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2018

Oakland County produces citizen engagement videos featuring events, attractions, and programs with a significant community impact. The goals of these videos are to educate, inform and engage people on why the county is the best place to live, work, play and raise a family. To reach more people, Oakland County shifted our video strategy to focus on accessibility in the Fall of 2015. Videos are produced with the device, channel and audience in mind first. Through a mobile first approach, videos are accessible to all people no matter what channel or device they are on, or their abilities. Our updated video strategy also includes producing short videos that embrace the changing ways people consume content and social media algorithms; they are also timelier and more cost effective. Previously, videos were a few minutes long and required several resources; now we can produce five shorter videos in the same time that it used to take for one. The videos have achieved real world results, as well as tremendous social media results, increasing overall connections while each video accumulates views. Most notably, our Oakland County Parks Dog Swim video reached 747,066 people, received 322,436 views and 28,406 engagements including 5,609 shares.