“Montgomery al Día” (Montgomery Today) – Spanish Language Radio Show

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2013

“Montgomery al Día” is an innovative and effective tool implemented by Montgomery County’s Office of Public Information to inform the fast growing Hispanic community in the County. “Montgomery al Día” is Montgomery County’s weekly/half hour LIVE Spanish language radio show which airs every Tuesday at 2:00 pm on Radio América 1540AM. In addition, the live radio show has a dual purpose. It has a television component and it is recorded live-on-tape and is shown on a rotating schedule on County Cable Montgomery. The show format includes interviews, news, PSAs, and public call-ins. County government departments, County Council, and other County agencies collaborate to bring guests, news, and information to the Hispanic community. Since its launch in April, 2012, the radio show has addressed issues regarding education, health care, transportation, public safety, economic development, employment, senior services, recycling, consumer protection, pedestrian safety, community engagement, volunteering and recreation. The show has served the Hispanic community in opening the doors of opportunity for families to engage in civic participation, have more access to County programs and services, to be prepared for weather related emergencies and to be informed about law and legislation.