With nearly a trillion dollars in federal funding being apportioned each year based on Census results, an accurate, complete count is crucial to county governments and their residents. Funding for health care, economic development, infrastructure, education and more are all informed by Census results. With the kick off of the Decennial Census just a few weeks away, are you, as a county leader, prepared to ensure a complete count? Experts from the American Institutes for Research will share insights and strategies that can help counties improve their response rates. They will also discuss rapid response planning – what it is, why it is critical, what resources you can utilize and processes you can establish in advance and strategies to consider that include harnessing the potential of traditional grassroots organizations, developing targeted messages and utilizing new strategies that harness the power of social media.