Improving Local Government Citizen Experience
Sprinklr is the leading unified customer experience management (Unified-CXM) platform for all citizen-facing functions
With advanced AI and automation, Sprinklr helps government organizations deliver personalized human experiences to every stakeholder, every time, across every social media and digital channel.
Sprinklr’s AI-powered unified customer experience management (Unified-CXM) platform helps federal, state, and local government organizations deliver better services, programs, and outcomes to all residents, businesses, and partners. Agencies rely on Sprinklr to modernize and improve customer engagement across all the social media, voice, and digital channels citizens know and trust.
The Sprinklr platform helps government service providers modernize services, reduce administrative burdens, and implement solutions that provide a superior and secure customer experience. Agencies respond to residents faster by delivering information, content, and resources across more than 30 social media and digital channels in 50 languages from a unified platform.
Local government organizations trust Sprinklr to improve and accelerate travel and tourism, recruiting, customer care, outreach, and crisis management communications across utilities, economic development, public health, human services, transportation, and other government agencies.
Discover how federal, state and local government organizations are improving the citizen experience for residents, businesses, employees, and other stakeholders.
Contact us today and let us show you how we can help your county.
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Give us a call: +1 917-933-7800
Accelerating economic development, travel and tourism
How consumers and businesses make travel and vacation decisions has changed. Economic development authorities, destination marketing organizations (DMO), and airports cannot depend on engaging their target audience primarily through websites and TV ads. Counties must engage their visitors where they share and discover through social media, messaging, chat, and text to deliver personalized, timely traveler experiences.
Consumer Listening and Market Research
Power your destination marketing programs with predictive, AI-powered research, based on the most complete set of travel experience data in the industry with Sprinklr integrated listening and research from all social and digital channels.
Targeted and Personalized Marketing and Advertising
Sprinklr enables tourism and travel organizations to deliver targeted and personalized engagement, marketing, and advertising to travelers across more than 35 social media and digital channels in more than 100 countries in 50 languages.
Real-Time Marketing Analytics and Dashboards
DMO and marketing agencies demonstrate the impact and value of marketing in boosting economic growth with complete cross-channel, paid, owned, and earned media results, analytics, dashboards, and reporting.
Recruiting and retaining employees
Government employers are competing with private sector firms to attract and retain a skilled and diverse workforce. How can counties attract and retain the best candidates? Sprinklr’s Unified-CXM platform helps local governments improve the hiring experience for Gen Z and Millennial talent — on their preferred social, mobile, and digital channels — by sharing career opportunities and delivering personalized experiences.
Social Media and Digital Outreach
Sprinklr AI powered social media recruiting ads and content are optimized based on research across more than 35 social and digital channels to identify and attract a larger pool of skilled and diverse talent because candidates use these modern channels to find, evaluate, and select employers.
Candidate Social Engagement
Sprinklr AI and automation enables government organizations to deliver personalized and timely recruiting experiences to engage millennial and Gen Z talent where they share and discover career opportunities through social media, messaging, chat, and text.
Employee Engagement and Advocacy
Sprinklr social listening enables counties to quickly understand and respond to employee issues and improve experiences for all staff. The platform increases the effectiveness of employee advocacy programs with governance and resources for social sharing.
Improving health and human services programs
With the growing demand for public health and human services, increased citizen expectations, and a focus on improving outcomes, health and human services agencies must modernize their outreach and customer care systems with social media, messaging, and mobile technologies. These agencies must also implement secure, scalable social and digital channels to supplement traditional PSA advertising, paper forms, applications, and in-person appointments.
Outreach and Communications
Public health officials and human services caseworkers engage more quickly with clients and the families they serve, making it easier for all residents to find, qualify, and receive needed information and services with Sprinklr AI and automation.
Sprinklr helps counties provide citizens with intuitive self-service solutions through social media, chat, text, and voice channels in many languages that are more responsive and cost-effective than traditional channels.
Omnichannel Case Management
Sprinklr delivers advanced case management capabilities across all social, digital, and mobile channels empowering caseworkers, service providers, and partners to deliver responsive, citizen-centric services that improve outcomes.
Modernizing the utility customer experience
Legacy utility CIS and CRM systems cannot deliver the quick responses and experiences customers expect. Residents expect seamless, unified communications from their utilities across social media, messaging, chat, text, mobile, and call center. Sprinklr’s unified approach helps counties become more responsive — while also equipping them to communicate with residents, businesses, and government agencies in real time in the event of an emergency, natural disaster, and other issues.
Omnichannel Customer Support
Sprinklr AI and automation enable utilities to quickly resolve customer billing and service issues, improve service quality, reduce cost-to-serve, and increase customer satisfaction across more than 35 social media and digital channels.
Crisis Management Communications
Counties rely on Sprinklr AI, social listening, and automation to communicate quickly with residents across all channels with context and personalization that minimizes the impact of emergencies and disasters on residents, businesses, property, and the environment.
Social Sales and Engagement
Sprinklr AI, social listening, and customer insights empower utilities to become trusted advisors and deliver targeted, personalized engagement and marketing to customers across all social media, mobile, and digital channels, increase revenue, and reduce churn.
Local Government Citizen Experience Management Resources
Discover how Sprinklr’s unified customer experience management (Unified-CXM) platform helps local government organizations to deliver more responsive services and boost economic development.
Destination Marketing Organization CXM Solution Overview
Discover how Sprinklr’s unified travel and tourism experience management solution can help local government destination marketing organizations (DMO) boost economic growth by maximizing your messaging reach and optimizing marketing ROI.
Denver International Airport success story
Learn how the world’s third busiest airport, Denver International Airport, partnered with Sprinklr to transform its quality, quantity, and speed of customer engagement and experience with more empowered agents, customer insights, and efficient internal processes.
Destination Marketing Organization CXM Solution Video
Watch how Sprinklr helps state tourism offices, airports, and destination marketing organizations deliver human experiences to every customer, every time, across more than 30 digital channels. Economic Development, Travel and Tourism organizations trust Sprinklr to improve and accelerate market research, campaign planning and execution, advertising, advocacy, and social engagement.
Weathering the Storm: A Utilities Industry Customer Experience Panel
Duke Energy, Sprinklr and AWS discuss utility customer experience management and social media best practices. Learn how leading utility companies have enhanced their social listening capabilities and what you can do to improve customer support, cut cost-to-serve, and reduce the impact of emergencies and disasters.
Top 5 Trends in Government Customer Experience
Learn how government agencies manage and deliver a better customer experience (CX). Stephanie Thum, a certified customer experience professional and former agency-level CX leader for the federal government, discusses how high-impact service providers modernize and improve services across all social and digital channels.
3 Steps to Transform Your Customer Experience with AI-Driven Insights
Discover how omni-channel listening, AI-driven insights, and advanced analytics help local government service providers modernize and improve services across all social and digital channels. Agencies use AI and analytics to monitor customer sentiment, evaluate service outcomes, and analyze engagement across more than 35 social and digital channels.
The Essential Guide to AI for Customer Service
This definitive guide walks you through four key areas and best practices for improving customer care. AI-powered solutions empower citizens with intuitive, self-serve options across channels — while automatically routing more complex issues to live agent support, driving faster resolutions and better experiences.