Recognizing Excellence and Leadership (R.E.A.L.) Video Campaign

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

As the lead advocate for all 33 counties, New Mexico Counties continually aspires to find creative ways to increase the visibility of county services. After brainstorming with New Mexico Black Leadership Council and Core-Visual, LLC, the Recognizing Excellence and Leadership (R.E.A.L.) social media video campaign was born adding an emotional touch to the messaging featuring county officials. R.E.A.L. became a wonderful opportunity to connect a county official to a lifestyle or service that most people don't think about or take for granted that the service will always be there when they need it. To make it easier for counties to share on social media, the video topics were narrowed to those that affected all of them: county fire services, county detention, county diversity, and a walk in their shoes. Personalizing the message put a face on county government, making it R.E.A.L.