Outbound Text Campaign for Food Giveaways

About the Program

Category: Information Technology (Best in Category)

Year: 2021

Through the use of outbound text messages, the Department of Public Social Services, (DPSS) in collaboration with the Los Angeles County Board of Supervisors (BOS), Los Angeles Regional Food Bank and other community organizations, teamed up at the onset of the COVID-19 Public Health Emergency to coordinate food giveaway events for families in need. By implementing numerous outbound text campaigns, DPSS was able to deliver critical information in both English and Spanish on local food distribution drives to over 100,000 needy residents and their families. The campaigns helped to maximize community participation by providing DPSS customers with information on events taking place in their neighboring communities. The BOS confirmed that the Food Giveaways Text Campaign strategy was very effective in reaching people quickly and providing critical information on resources to the County’s low-income residents. Large turnouts were reported at the food distribution sites and every box of food was given away.