Mobility Advancement Program (MAP Broward) Public Perception Survey and Community Focus Groups

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

MAP Broward, funded by the transportation surtax, is a voter-supported 30-year program of projects, intended to transform the transportation landscape, lift the local economy, and offer safe, accessible, reliable access to mobility options. Approved in November 2018, the plan responded to public priorities captured via polling and grassroots outreach between 2015-2018. Continuing public engagement – understanding and being responsive to the needs of our diverse community while educating about the program--remains a priority. COVID interrupted planned public outreach; instead staff virtually connected to nationally recognized transportation community coalitions to discuss best practices and lessons learned. In 2021 program stakeholders crafted a Public Perception Survey translated into the 4 most spoken languages based on the 2020 Census data. Over 1000 responses were received and informed Focus Groups led by expert, multilingual facilitators. Survey and Focus Group results showed that in just 4 years, priorities had already shifted—to safety. Significant outcomes include: (1) a Focus Group participant was selected to join the program’s Independent Oversight Board in the Resident Consumer of Public Transportation category; and (2) the County co-applied for and received the largest federal grant award in the country to create a safety Action Plan (under the SS4A Grant Program).