Head Start Enrollment Campaign

About the Program

Category: Civic Education and Public Information (Best in Category)

Year: 2023

Miami-Dade County’s Community Action and Human Services Department's Head Start / Early Head Start program has been recognized as a Program of Excellence by the National Head Start Association, as it is the largest comprehensive early childhood education and development program in the southeastern United States. The Head Start / Early Head Start program focuses on the social, physical, and emotional development of children from birth to 5 years of age, ensuring that children are school-ready. Each year, the program offers education, child development, and family support services to nearly 7,000 children, expectant mothers, and their families. The Community Action and Human Services Department (CAHSD) partnered with the Communications and Customer Experience Department (CCED) to develop an ongoing campaign to target parents of children with the most need for early education services. A $329,000 integrated marketing campaign was developed by CCED to appropriately disseminate information regarding the program to the right audience, at the right time, using the right channels. This multi-media marketing approach resulted in over 29.9 million impressions between October 2021 and June 2022.