Fair Chance Hiring Campaign

About the Program

Category: Community and Economic Development (Best in Category)

Year: 2020

The Los Angeles County Department of Workforce Development, Aging and Community Services (WDACS) proposed to the Board of Supervisors in April 2019 to execute a County-wide public outreach and marketing campaign to educate local private-sector businesses about the California Fair Chance Act and to promote the hiring of justice-involved individuals. The Fair Chance Hiring Campaign has four principal goals, which are to: •Destigmatize individuals with justice backgrounds; •Raise awareness of the California Fair Chance Act; •Educate businesses about the value-add from hiring justice-involved individuals including available financial incentives; and most importantly •Motivate businesses to hire justice-involved individuals. The Campaign launched in September 2019 and has successfully utilized various forms of communication to reach businesses, human resource managers and business decision makers. Over 180 businesses in the County of Los Angeles have pledged to adopt Fair Chance Hiring practices, and the multimedia campaign has reached over eight million people to date.