Diversity and Inclusion Marketing

About the Program

Category: County Administration and Management (Best in Category)

Year: 2017

The County of San Diego is committed to valuing diversity and practicing inclusion because our diverse workforce is our greatest asset and our customers are our number one priority. The Diversity and Inclusion (D&I) Strategic Plan was developed to seek ways to foster an inclusive culture that embraces diversity so our employees feel valued and fully engaged to support a workplace and community that is healthy, safe and thriving. The County is proud to serve our diverse customers who are from a range of cultural groups and identities. In order to effectively launch the D&I Strategic Plan, a robust and creative marketing strategy was created. The Department of Human Resources was assigned to design the branding for D&I. All aspects, from the marketing plan to logo design, were kept in house to help reduce costs and expedite the process. The materials created were well thought out, effectively communicated the D&I vision and mission, and rivaled the quality of high-end marketing agencies.