“Love Your Local” Small Business Promotion Campaign

2022 NACo Achievement Award Winner

Leon County, Fla., FL

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About the Program

Category: Community and Economic Development (Best in Category)

Year: 2022

In 2020, the Tallahassee-Leon County Office of Economic Vitality (OEV) designed and launched the “Love Your Local” campaign, a communitywide promotional effort to support shopping locally during the height of the COVID-19 pandemic. While the campaign was initially designed support the community’s economic recovery from the pandemic, the program has since grown to include almost 300 participating local businesses and garnered thousands of online and social media interactions. Love Your Local has also become a nationally and internationally recognized program with strong local participation and a recognized brand. Throughout the initiative, the campaign has reached over 20,000 citizens on Facebook, a 26.5% increase since before the program launched, with more than 3,000 post engagements. Love Your Local videos have been viewed more than 5,000 times on Facebook and YouTube. The campaign has also earned over 40,000 impressions on Twitter, resulting in over 1,000 profile visits. In addition, the campaign has garnered local and national coverage from several media outlets.