The decennial census, which aims to count every United States resident each decade, is critical to county governments. Census population counts guide the allocation of more than $1.5 trillion of federal funding to state and local governments for health care, economic development, infrastructure, education and other local services. Census counts are also increasingly critical to data-driven businesses and research efforts. Local leaders can support an accurate count by identifying which residents are likely to participate and investing in targeted outreach to ensure they do. Hear from federal and local leaders about what they are doing to ensure a complete count for the 2020 Census.