County Examples

Rideshare Rewards

Loudoun County, Va.

Loudoun County Commuter Services developed and implemented a carpool incentive program, called Rideshare Rewards. This program provided incentives for two different carpool scenarios: a) individuals who were driving alone and then formed a carpool or b) individuals who were active carpool members. The NuRide program was selected to track program participation. Staff worked with a design firm to create the Rideshare Rewards logo. A news release was distributed to all the local news outlets and sent through Loudoun Alerts, the County’s mail/alert system for the public. The program was also launched on Loudoun County’s Intranet and to employers in Loudoun through the employer electronic newsletter, Commuter Shortcuts as well as our Facebook page. Professional advertisements ran in all the local newspapers the first week in April. The newspaper ads continued to run through April and into May. Staff developed a survey instrument to register all participants through our subscription with Survey Monkey. Staff also create an evaluation survey to cross reference the trips logged in NuRide as verification. Based on 202 participants with 147 of those being the drivers of the carpools, staff determined that there were 1,764 less trips taken and 57,015 less miles driven during the three month program. The program dispensed over $18,000 in gift cards to Rideshare Reward participants. Overall the participants appreciated receiving the reward for sharing the ride along with enjoying the company and friendship of their carpool partners throughout the program. Staff appreciated collecting and analyzing the data to be used for future commute projects. The efforts of all the participants computed to an average of 29 less vehicles on the road per day. The vehicle miles traveled was also reduced to the equivalent of 20 coast-to-coast trips from Ocean City, MD to Los Angeles, CA (over 57,000 miles not driven by a SOV).

Ms. Sharon A Affinito 
Transportation Planner

About 100 Brilliant Ideas at Work

Counties play an essential role in keeping America’s communities healthy, vibrant and safe. With public and private sector partners, we pursue innovative approaches to advance public health and well-being, protect public safety and foster economic strength and resiliency. Counties anticipate and adapt to challenges by thinking outside the box and demonstrating local leadership that makes a difference in people’s lives.

Under the leadership of NACo Immediate Past President Bryan Desloge, NACo embarked on an initiative to identify and share 100 examples of visionary county leadership that results in improving residents’ quality of life. Through this initiative, NACo worked with county leaders and partners to share best practices that bolster our nation’s ability to thrive county by county.

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