CGI Digital has provided marketing solutions for communities, counties and businesses nationwide for over 30 years. The County Showcase Video Program (CGI’s initiative) highlights counties through cost-free, custom professionally-produced video chapters. Created to inform and engage, these chapters highlight everything that makes a community enjoyable, livable, and healthy for residents. County health comes in many forms; whether highlighting parks and athletic facilities, showcasing community hospitals, or educating people on healthy initiatives in their county, CGI promotes overall community wellness.

HEALTH-FOCUSED COMMUNITY VIDEO CONTENT

CGI Digital allows municipalities to create cost-free video content to showcase their local hospitals, county health initiatives, and ways to enhance and maintain full-body wellness. Counties that partner with CGI Digital for health-focused video content aim to inform and educate the public regarding health-related topics in their counties. This can lead to a healthier and more informed public and an increase in the utilization of available health resources.

In partnership with CGI, Kootenai County showcased its dedication to health and wellness by featuring a Healthy Living chapter on its video tour. The video highlights the county’s healthcare facilities, including Kootenai Health (a community hospital), healthcare-related employment opportunities, their commitment to public safety, and ways residents can achieve and maintain an active lifestyle.

PROMOTING LOCAL PRACTICES & PROVIDERS

Local healthcare institutions and providers have an opportunity to purchase video content with CGI Digital to advertise their practice or institution. These videos can be a powerful way of connecting with county members and informing them about the services and care available. Leaders of local healthcare institutions and providers can speak directly to the audience, which creates a connection with viewers. By showcasing the expertise and services of local healthcare institutions and providers, the public better understands the medical resources available in the community–ensuring people can get the care they need, when they need it.

With video, healthcare providers can create compelling stories and share informative content that helps them connect with their patients and build trust. Patients can also learn about medical procedures or services more engagingly and interactively, leading to a better understanding of their health.

SHARING PEOPLE’S STORIES

In addition to producing polished promotional videos for healthcare institutions and providers, CGI Digital also creates testimonial and interview-style videos. These videos feature doctors, patients, and officials sharing stories and providing information. Testimonial videos are like receiving a recommendation from a friend, which can have a powerful impact on patients seeking healthcare services.

Testimonial videos can be used to promote a specific product or service, but they are often used to highlight the benefits of working with a particular healthcare organization. They can also be used to highlight the expertise of certain doctors and providers, which is especially important for attracting new patients or clients.

PARTNERSHIPS THAT MAKE AN IMPACT

Through partnerships with the National Association of Counties and similar organizations, CGI Digital can bring new life and opportunities to communities across the country. These partnerships provide a platform for collaboration and innovation. Contact Nicole Rongo (Vice President of Government Relations & Strategic Partnerships) by emailing nicoler@cgicompany.com to learn how to utilize free video content to promote wellness in your county.