Counties’ role in facilitating the electoral process is more critical than ever before. The COVID-19 pandemic continues to present our communities with unprecedented challenges to ensuring a safe, accurate and accessible vote. Boards of election must be able to quickly adjust operations and effectively communicate to citizens in a clear and timely manner. Futhermore, guaranteeing residents have the right information while avoiding the spread of misinformation and disinformation is key to a successful election in November. Here’s how Zencity can help:
5 Ways Zencity can Help You Stay on Top of the 2020 Elections
1. “One-stop Elections Discourse Shop”
As a county, you need to know and follow in real-time the multitude of channels and sources (social media, news, etc.) where elections are being discussed by your citizens. Zencity helps monitor all public channels on which election-related conversations are taking place, including non-county-owned networks such as news channels and social media community pages so you can be sure that nothing flies under your radar.
As the example below indicates, setting up an ‘Election 2020’ Project on your Zencity dashboard will allow you to follow all of the relevant discourse in one place. It also enables you to follow and analyze changes in conversations over time according to different parameters, including volume, sentiment, geo-location and more.
2. Receive Tailor-made Elections 2020 Insights
Seeing all of the data in one place is great, but understanding what is driving the conversation is even better. In addition to the data collected and aggregated by the Zencity platform, our team of analysts will also provide you with insights that break down the discourse in your county and quantify the main arguments and concerns that your residents are raising, as seen in the example below.
3. Track the effectiveness of your messaging and make changes in real-time
With a constantly changing reality, you need to be able to effectively communicate all of the operational aspects of elections in your county and ensure residents’ questions and concerns are being addressed. These concerns may include changing polling locations, health and safety requirements, security and accessibility, and understanding options and procedures for early voting, mail-in voting and drive-through voting.
Zencity’s platform enables you to identify the volume of discourse at any given time and to detect where clarifications or more information are required. By doing so you are able to track the performance and effectiveness of your outreach initiatives and adapt them as needed.
4. Identify the spread of rumors, misinformation, and disinformation
Periodically checking your Elections 2020 Project in Zencity for the spread of incorrect information within local discourse, both on official and unofficial channels, will allow you to be sure that rumors are stopped before they spread. More importantly, this will allow you to have better control of the overall narrative around elections in your county. As the insight below exhibits, topics such as mail-in voting can be at the center of rumors around voting fraud that you should be aware of.
5. Focus on specific areas
Zencity’s geolocation tools can help you understand exactly where within your county election discourse is being discussed. You can match conversations taking place in these locations with external demographic and historical voting data in order to tailor your communication strategy and initiatives accordingly.