All ads are priced for grayscale (black & white) print. Additional spot colors and full-color are available at extra charge. Please refer to the diagrams below for a visual layout of how your selected ad size would appear in County News.
Note that specifications for bleeds are not provided as all County News display ads are placed within page borders. Floating ads provided to us for placement will be placed within a 1 pt. border sized to listed specifications. This doesn’t affect the ad copy, but is necessary to separate the content from the rest of the page. Complete guidelines for artwork submission is provided below.
Insertions (Listed rate is per insertion)
Ad Size |
Print Dimensions |
1 |
3 |
6 |
12 |
18 |
24 |
Full |
10 3/8”
x 12 3/4” |
$3,457 |
$3,267 |
$3,087 |
$2,916 |
$2,756 |
$2,604 |
Junior |
8 1/4”
x 10 3/4” |
$3,049 |
$2,881 |
$2,722 |
$2,572 |
$2,397 |
$2,296 |
Half |
10 3/8”
x 6 1/2” |
$2,287 |
$2,168 |
$2,041 |
$1,929 |
$1,822 |
$1,722 |
Third |
6 1/5” x 8”
|
$2,120
|
$2,004
|
$1,892
|
$1,789
|
$1,690
|
$1,597
|
Quarter (Wide) |
6 1/5” x 5 1/2” |
$1,351 |
$1,276 |
$1,206 |
$1,138 |
$1,076 |
$1,016 |
Quarter (Tall) |
4 1/8” x 8 3/8” |
Classified Ad Rates
| Display Classified |
Member Counties: $50 per column inch
All Others: $70 per column inch |
| Line Classified |
Member Counties: $7 per line
All Others: $10 per line |
Color Changes
| 1 Additional Spot Color |
$300 |
| 2 Additional Spot Colors |
$400 |
| 4 Color (Full Color Process) |
$500 |
For more information, call County News at (202) 942-4249 or e-mail cnews@naco.org.
Ad Sizes
Digital Production Requirements
County News uses Adobe Creative Suite for layout and image editing. Although your image will more than likely be compatible with our software, clear, high-resolution images are required for good-quality printing. Please follow these guidelines when submitting digital photos and ads to County News.
When submitting photos and bitmap images use high-resolution images saved as JPGs and TIFs at a minimum resolution of 170 DPI (Dots per Inch) and sized to actual print measurements.
Vector images created in Adobe Illustrator (or similar application) should be saved in EPS or Illustrator AI format.
Display ads may be submitted as high-resolution PDFs formatted for printing or press.
Do not submit ...
images embedded in a Word or Powerpoint Document file.
low-resolution PDF documents formatted for screen viewing.
images copied from the Web (unless the downloaded images are specified ‘for print’).
Please note: Images used on Web sites typically are low resolution (72 DPI) and will not reproduce well on a printed page. GIFs in particular, are saved with various degrees of color-loss. WE CANNOT USE THEM in printed material.
After layout and production, final printing specs for prepared images are 170 DPI. All images and photos in the newspaper are at 100% or below actual size (never enlarged after placement on a page). To determine the actual number of pixels that make up your image, multiply the actual size by the DPI.
If you need additional assistance, please contact County News to determine other possible options at 202.942.4249.
Digital Cameras
For digital cameras, please make sure they are set set at high-resolution. Most cameras will have large and fine quality settings available.
Other NACo Publications
Follow the guidelines as mentioned above except for the resolution requirements. NACO publications use 240 DPI as their rminimum resolution.
One point to remember is when submitting registered logos and trademarks: print requirements of these images vary from owner to owner. To ensure accuracy and legal use, contact the owner of the logo. Their Marketing or Public Relations department should have a print-ready logo available.
Graphic-related technical questions:
Please contact Jack Hernandez, NACo Public Affairs Graphics Office at 202.942.4250 or jhernandez@naco.org
County News is published by the National Association of Counties Research Foundation Inc.,
25 Massachusetts Ave. NW, STE 500, Washington, DC 20001, cnews@nao.org, 202.393.6226