National Association of Counties
Washington, D.C.

 Advertising Information

County officials across the country prefer County News when it comes to information about county governments, according to independent research. The average County News' reader is a chief administrative officer who spends 30 minutes or more reading County News. They rate County News high for reliability, useability and style.

County News is read by nearly 40,000 top county officials across the country. There's no better and cost-efficient way to reach the county market than County News. 

All ads are priced for grayscale (black & white) print. Additional spot colors and full-color are available at extra charge. Please refer to the diagrams below for a visual layout of how your selected ad size would appear in County News.

Note that specifications for bleeds are not provided as all County News display ads are placed within page borders. Floating ads provided to us for placement will be placed within a 1 pt. border sized to listed specifications. This doesn’t affect the ad copy, but is necessary to separate the content from the rest of the page. Complete guidelines for artwork submission is provided below.









(Listed rate is per insertion)

Ad Size

Print Dimensions








10 3/8”
x 12 3/4”








8 1/4”
x 10 3/4”








10 3/8”
x 6 1/2”








6 1/5” x 8”







Quarter (Wide)

6 1/5” x 5 1/2”







Quarter (Tall)

4 1/8” x 8 3/8”


Display Classified Member Counties: $50 per column inch
All Others: $70 per column inch
Line Classified Member Counties: $7 per line
All Others: $10 per line


1 Additional Spot Color $300
2 Additional Spot Colors $400
4 Color (Full Color Process) $500

For more information, call County News at (202) 942-4249 or e-mail


Digital Production Requirements

County News uses Adobe Creative Suite for layout and image editing. Although your image will more than likely be compatible with our software, clear, high-resolution images are required for good-quality printing. All images and photos in the newspaper are at 100% or below actual size ... enlarging images is discouraged. Please follow these guidelines when submitting digital photos and ads to County News.

  • When submitting photos and bitmap images use high-resolution images (at least 180 DPI and sized to actual print specs) saved as JPGs or TIFs.
  • Vector images created in Adobe Illustrator (or similar application) should be submitted in EPS or Illustrator (AI) format.
  • Display ads may be submitted as high-resolution PDFs formatted for printing or press.

DO NOT submit ...

  • images embedded in a Word or Powerpoint Document file;
  • low-resolution PDF documents formatted for screen viewing;
  • images copied from the Web (unless the downloaded images are high-resolution and ‘for print’); and
  • photos taken with smartphones that have been treated with filters (such as Instagram).

Please note: Images used on Web sites typically are low resolution (72 DPI) and will not reproduce well on a printed page. GIFs in particular, are saved with various degrees of color-loss. WE CANNOT USE THEM in printed material.

If you need additional assistance, please contact County News to determine other possible options at 202.942.4249.

Digital Cameras and Smartphones

For digital cameras, please make sure they are set set at high-resolution. Most cameras will have large and fine quality settings available. Download original image files taken with smartphones before submitting them. Low-resolution snap shots cannot be accepted. Smartphone images sent via texting or email tend to be inadequate, and any photos with special effect filters applied to them are unusable.

Other NACo Publications

Follow the guidelines as mentioned above except for the resolution requirements. NACO publications use 200 DPI as their minimum resolution.

One point to remember is when submitting registered logos and trademarks: print requirements of these images vary from owner to owner. To ensure accuracy and legal use, contact the owner of the logo. Their Marketing or Public Relations department should have a print-ready logo available.

Graphic-related Questions

Please contact Jack Hernandez, NACo Public Affairs Senior Graphic Designer at 202.942.4250 or


County News is published by the National Association of Counties Research Foundation Inc.,
25 Massachusetts Ave. NW, STE 500,  Washington, DC 20001,, 202.393.6226

2014 Schedule.pdf