Meeting

County Research Day

Aug. 16, 2016 , 8:30 am – 5:00 pm
NACo Office
25 Massachusetts Avenue, NW, Suite 500, Washington, DC
Contact Emilia Istrate (202) 942-4285

Light Breakfast and Lunch will be provided.

8:30 a.m. – 9:00 a.m.

Welcome

Registration and Breakfast

9:00 a.m. – 10:30 a.m.

What Drives the Narrative in Your State- Top County Issues in Your State

Participants will spend the morning sharing information about the main challenges facing counties in their state, the messaging their state association uses for these topics and what type of information collection/analysis their association is currently using and/or is planning for the rest of this year and next year.

10:30 a.m. – 10:45 p.m.

Break

10:45 a.m. – 12:00 p.m.

What Drives the Narrative in Your State- Top County Issues in Your State (continued)

12:00 p.m. – 1:00 p.m.

Lunch with Matt Chase, NACo Executive Director

1:00 p.m. – 2:00 p.m.

2016 County Priorities: How NACo Builds “Counties Matter” Reports and Surveys

Natalie Ortiz, NACo Senior Research Analyst

For the first half of the session, Natalie will do a short presentation on the results of the newly released Priorities in America’s Counties 2016. Then, she will explain the steps in the process behind that project as an example of how NACo Research puts together surveys and studies on the role of counties in different policy areas.

The second half of the hour will be dedicated to Q&A and examples the state associations have of how they conduct surveys and reports on the role of counties in specific policy areas.

2:00 p.m. – 2:15 p.m.

Break

2:15 p.m. – 3:30 p.m.

County Explorer and More: How NACo Collects Information    and Responds to Research Requests

Daniel Handy, NACo Research Assistant

Jonathan Harris, NACo Research Associate

 For the first part of the session, Dan and Jonathan will talk about County Explorer, the sources from which information is collected and the process NACo goes through in updating County Explorer. They will also explain how NACo builds state profiles and how the department responds to research requests.

The remaining time will be dedicated to Q&A and examples the state associations have of how they collect information.

3:30 p.m. – 3:45 p.m.

Break

3:45 p.m. – 4:45 p.m.

Telling the County Story: Multiple Audiences, Different Research Products

Emilia Istrate, NACo Director of Research and Outreach

Emilia will discuss how to tailor research to target different audiences, potential challenges and the capacity required to accomplish these goals. She will explain the different types of outreach necessary to render the research products relevant and the role of communications and design in successful releases.

The second half of the session will be dedicated to Q&A and examples of research conducted by the state associations.

4:45 p.m. – 5:00 p.m.

Concluding Thoughts

Bill Peterson, Iowa State Association of Counties Executive Director