County Government Works Campaign

An Initiative to Raise Awareness and Understanding of Counties                               

County Government Works is an initiative to make the American public, who are beneficiaries of government services, and officials at other levels of government, who are partners in delivering those services, more knowledgeable and positive about the contributions of county government.  County officials and NACo must tell the story about the effectiveness of county government and how County Government Works every day. This initiative has put in place the tools for county officials to use to ensure that the story is told well and told often.

Counties Work

NACo, together with iCivics, has created an online game, "Counties Work," to educate students, grades 6 through 12, about the important role and functions of county government by letting them run their own county. A curriculum and web quest has also been developed to assist teachers with preparing lessons on county government. View a brochure on Counties Work.



 ​Programs You Can Use to Raise Public Awareness


 Speakers Library

One-Page Talking Points Guide

 Educating Students about County Government


 Printed Materials

Produce a Brochure to Explain How Your County Works

 Public Service Announcements


Public Service Announcement Videos on NACo's YouTube channel

Download Public Service Announcement Videos - Raise awareness of the services counties provide; post these videos on your county websiteRaise awareness of the services counties provide; post these videos on your county website.

 State Association of Counties Public Awareness Programs


California State Association of Counties uses social media to connect with 37 million residents of the golden state.

Association of Indiana Counties' video collection showcases county government services. Also, learn about The State and County Partnering for Progress Program – Job Shadowing.

Association of Oregon Counties video on county government functions.

Counties Work game



Public Affairs Director